A local business listing is a business’s online portfolio that is there to let people know who you are as a business. This can contain information such as the business’s name, contact information, and the services they provide. You can also include images and videos if desired, as this can help your customer base grow. When it comes to digital marketing, creating a thorough and strong online presence for your business is important for optimizing your brand’s visibility. Displaying this online can help generate new customers and build your brand’s reputation.
Local business listings can optimize your business when done correctly and kept consistent. They are also known as local citations and can be found on social media platforms, apps, websites, and local business directories. There are different types of listings for local businesses such as structured and unstructured listings. By the end of this article, you will know exactly what a local business listing consists of, the different types, and how it helps your business’s SEO.
Creating Your Local Business Listing
When creating your structured business listing online, there are a few essential components that must be included. These include the website URL, phone number, description, certifications, attributes, taglines, address, business name, images, payment forms accepted, etc. Regardless of where the listing will be set up, there will be a form that you will have to enter this information into. Local listings can be created on Google, Yelp, Facebook, and other platforms.
Google’s guidelines for creating this type of listing are extremely efficient. When making your structured listing, there will usually be about ten categories you can choose from about what your business can be defined as. For instance, your business can be categorized as a restaurant. However, it’s better to be more specific. For example, you can include the type of restaurant, such as Italian or Greek.
Accuracy is key when it comes to filling in your business’s structured listing. When inputting your business’s detailed description, it is important to display the best parts of your business. This does not mean you should be overfilling this with keywords and phrases. However, you should be focusing on creating a positive and information-rich text that will convince people to engage with it. Descriptions in this case can heavily impact your business’s click-through rate (CTR).
When choosing what images to incorporate into your listing, make sure they are professional and of good quality. Images here can influence your listing’s CTR as well, depending on its level of engagement. Any additional media such as videos and other links may not always be an option to include, as this depends on what platform you choose. If given the opportunity to include this, it is important to do so. This is simply because it will establish a more information-rich listing for users to engage with.
When it comes to your local citations, which is the basic business information, it is important to make sure to check their accuracy. You can check local citations either manually or with a local listings tool offered by service providers. The purpose of these citations is to reach more potential customers as well as positively influence your local search engine ranking.
When conducting a manual audit of your citations, there are a large number of local citation outlets that are available to guide you. Although there are different categories of local citations, each can be generated through data found from local business data platforms. As discussed previously, the main components of your citations can possibly include images, videos, reviews, taglines, email addresses, hours of operation, etc. The more information included, the better the user experience may be as they are equipped with more useful data. They can create a positive impact on your business based on their accuracy, quantity, and quality.
Structured vs. Unstructured Citations
As discussed previously, many components are included in a structured local business listing and citation. Unstructured business citations on the other hand involve creating citations by allocating information from your business with clients. This more direct way of doing things can sometimes include another outlet for your business to gain visibility within your local community. An example of this would be a local restaurant sponsoring your business by telling others basic information about it and referring others to your website. Although this type of citation is not as simple to obtain, it can be successful for your business’s brand awareness locally. Unstructured citations can occur mostly online as well. For instance, other websites, blog posts, social media outlets, etc. mentioning your business are examples of this. Your business may be mentioned because it relates to the content of that website or platform in some way.
Making sure these types of citations are coming from credible and professional platforms is important. This is because you wouldn’t want your business to be linked to a non-trustworthy source, as this could reflect poorly on your brand. These citations can expand your audience reach, as more people will learn about your business through secondary platforms. Unstructured citations are all about building strong relationships with other credible sources within your local community. Although both types of citations are effective, unstructured citations may be more difficult to obtain as well as maintain. Focusing on new ways to effectively reach your target audience will help your local SEO.
Local business listings help play a large role in local search engine optimization (SEO). This information-rich portfolio can heavily influence your business’s overall ranking, sales, reputation, and many other aspects. This online marketing tool reinforces your business’s credibility if done correctly, which is good when it comes to search engines. SEO Design Chicago offers services that help local SEO by optimizing your site’s local customers. They can help perfect local citations which can bring a high ranking in local search results. The process of maximizing the potential of your local business’s search engine visibility is known as local search engine optimization or local SEO. This procedure can improve your website’s organic traffic by establishing a local search marketing plan that works just for you.
This kind of plan involves choosing the correct local search keywords that will bring more people to your website. It does so due to a high search engine ranking. A high ranking comes from having the correct keywords or phrases that people will search for. This will require somewhat in-depth research by you to be able to effectively optimize your SEO. Several online tools may assist in perfecting this by collecting data and checking backlinks to help find the appropriate keywords for you. The online tool known as Ahrefs can effectively conduct SEO analysis as it has a content, keyword, and site explorer. It also includes a site audit aspect that is able to scan any website for issues that may be hindering your business’s success.
Successful Local SEO
Being able to decide whether local SEO is right for your business has never been easier with tools such as this. Successful local SEO can come from optimizing your online citations, engaging on social media platforms, and improving your internal link display. Google’s business listing platform known as Google My Business (GMB) offers businesses a new way to gain visibility and meet their guidelines. Utilizing GMB can help your online presence and increase your ranking.
When it comes to local SEO, it’s always good to focus on creating local content. This is because it will attract a local engagement that may bring more attention to your business. Increasing your business’s involvement within your community is important because it can lead to an increase in your brand’s awareness and popularity. Making sure to list your business’s information uniformly on all platforms is also important for improving ranking in search results. Local SEO of your business should focus on gaining the attention of search engines as well as their users.
Local Search Presence
Being a local business in any community means that most of your revenue comes from within that community. In order to be successful, your business must have a strong local presence. A business’s local search presence is about building and perfecting that online presence. Doing so will involve using tools like Google My Business to help show exactly what your business can offer. Including the right media such as images and videos should cause people to engage with your content. Adding to outlets such as directory sites can increase local SEO as well as better the user experience by making it easier to navigate your site. Creating the right schema should bring your search engine results to a successful point.
- What are the two types of business listings?
- What are structured business listings?
- How do I create a local business listing?
- Is local SEO good for my business?
- How can local listings help my business grow?