Why Local SEO Is Important for Law Firms

Have you ever found yourself in need of a lawyer? Many people have. In fact, you don’t have to be in a stereotypical “legal bind” to need a lawyer’s help. Lawyers can help you if you’ve been arrested or are suing someone. However, lawyers offer a wide variety of services. They can also help you if need a will written, are dealing with custody issues, divorce, and moreLocal SEO in particular is important for law firms. This is because lawyers and law firms rely on the internet to find new clients. In this article, we will explore the importance of local SEO for lawyers and law firms.

local seo for law firms

SEO for Lawyers

SEO is important for any business, but lawyers can especially benefit from search engine optimization. In many ways, law is a business like many others. Professionals have to advertise their services in order to garner attention and generate revenue. 

First, let’s differentiate between lawyers and law firms. A lawyer is a single professional, while a law firm is a group of lawyers and other professionals like secretaries and paralegals. Both can benefit from SEO. However, the tactics for lawyers alone are slightly different than law firms as a whole. 

SEO utilizes keywords to appeal to more people. Search engines like Google keep your location in mind when you search for a term, phrase, or question. 

SEO for lawyers should work to create a good reputation and public image. This may look like using advertisements and keywords like “lawyers near me,” “affordable lawyers near me,” or “best-rated lawyers near me.” At the end of the day, the keywords that these professionals should use should always include the words “law,” “lawyer” and “attorney.” It is essential to use multiple words with the same meaning – such as attorney and lawyer – to reach a broader audience.  

Using SEO tactics will ensure that lawyers pop up in people’s searches online. 

You will need to do keyword research to determine the best keywords for lawyers. There are top legal keywords for lawyers to use in order to rank high on Google. Some examples are “lawyer,” “attorney,” “law firm,” and “law office.” SEO for lawyers consists of many words related to law and legal field. Lawyers and law firms should consider using these terms in their online content, too. 

seo for attorneys

Law Firm SEO Services

Lawyers and law firms can both benefit from SEO services. The SEO tactics that solo lawyers use versus law firms are not so different, however, they are slight. For example, since law firms consist of multiple professionals, they can market themselves as a group. The image that law firms create for themselves can thus be different than lawyers alone because they can portray an image of a whole group of people that can provide services. In this way, law firms may be able to provide their clients with a feeling of security. 

Lone attorneys can also provide their clients with a feeling of security, however they must do so without the extra oomph that a multiple-person business provides. Lawyers, do not fear! There are many ways you can advertise your services if you aren’t part of a firm. 

For instance, solo lawyers can use extra client testimonials to build their credibility. Additionally, a good website is essential to get your professional services out there. 

Websites for Legal Professionals

Local SEO refers to advertising that drives attention to the area of a business. Just because these businesses are based in-person doesn’t mean they do not benefit from online marketing, too. 

Lawyers and law firms can benefit from a comprehensive website. A good website for legal professionals will consist of a staff directory with their relevant education and experience credentials listed. A directory is important because it puts a face to your name or law firm’s name. Putting relevant education and experience will alert people to your qualifications as a legal professional, building trust. 

Even lawyers who aren’t a part of a firm should invest in a website. This way, they can display their qualifications, provide testimonials, a way to contact them, and more personal and professional information. 

A comprehensive and accessible website will make people trust you and your services more. All of this is in a local context. If people in your area are using the keywords relevant to your content, they will likely find your services online, which will generate in-person business. 

law firm seo services

Digital Marketing Services for Lawyers

Here at SEO Design Chicago, we provide digital marketing services for lawyers. This consists of many services. For example, we can provide pay-per-click, or PPC marketing. In addition, we can provide Facebook and LinkedIn marketing services. 

Not only do we provide digital marketing services, but we can also help you create comprehensive content. We can help you with social media use, web design, and website content creation. We can also provide social media consulting, along with web analytics and marketing analytics, too. 

SEO for Attorneys

What does SEO for attorneys look like? First, let’s break down the difference between attorneys vs lawyers. An attorney is someone who practices law in court, unlike a lawyer, who might be trained as a lawyer but doesn’t practice.

The most critical parts of SEO for attorneys are on-site optimization, ongoing quality content creation, and off-site authority building. At SEO Design Chicago, we can consult with you about your firm and use these tactics to aid you in growing your client base. 

We can provide an SEO analysis, SEO services, and link building for your law services or firm. An SEO analysis is important for a business because it gives the business owner details about how their business appears to others on the web, while link building aids clients by making the website accessible and easy to navigate through. These are all details that boost a business’ revenue while generating web and in-person traffic.  

Local SEO for Law Firms

Lawyers and law firms can benefit greatly from local SEO. Local SEO is a search engine optimization strategy that focuses on helping your law firm rank higher in the local results on Google. For example, if you are a lawyer in Columbus, local SEO can help you rank higher for keywords like “Columbus attorney.”

At SEO Design Chicago, we can help you with local SEO for law firms. To do so, we focus on boosting local search rankings, online business listings, Google My Business, and Bing Local. It is important to incorporate these things into your online professional profile for a few reasons. One is that doing so provides an additional opportunity to use keywords, and thus boost your content to the top of web user’s searches. Another reason you want to have a strong online presence is to allow people to do research on you and get full answers about your credentials and the services you or your firm provides. 

seo for lawyers

Columbus Marketing

SEO Design Chicago has a focused SEO market in Columbus, Ohio. Here, we can help you with any business, including law. 

The services we provide in Columbus include many things. First and most importantly, we are knowledgeable with the unique culture and advertising market in Columbus, Ohio. This can help with local SEO, as we can give you specific marketing strategies tailored to the Columbus area. 

We can also provide web development services to lawn firms in Columbus. We can meet any of the digital marketing needs of your Columbus lawn firm.

Local SEO for Lawyers from SEO Design Chicago

If you are to take one piece of advice from this blog post, please let it be that lawyers and law firms need SEO, too. 

Legal professionals must market their services as if they were a business like any other. In some ways, law firms are like regular businesses. They are comprised of professionals looking for clients who need their services, which they get paid for. 

Lawyers are not totally like other businesses, though. There are some factors that make law firms different than other businesses. For example, the nature of the work many lawyers or law firms conduct is more sensitive than some other industries. Legal professionals become involved in the nitty-gritty details in a person’s life, along with important things like family relations, money, and potential safety hazards.

Because of this, it is even more essential that lawyers advertise their services, especially marketing their personal brand and identity. The clients of lawyers need to feel confident in their legal representatives, and marketing your services will help put you on the map for anyone looking for a lawyer. Additionally, putting some personal details out there will make people feel like they know you better. This will build extra credibility, and allow your clients put their faith in your services. 

Here at SEO Design Chicago, we can help you market your legal services in whatever area you are in. If you happen to be in the Columbus area, we can help you market services by providing SEO tips, web development, and content creation. 

We encourage you to reach out and contact us if you need assistance marketing your services. Our tactics will help potential clients see your business, along with making you seem more credible and trustworthy. By using SEO, you can boost the attention your services get while gaining clients and buzz!

why local seo is important for law firms


  • What is local SEO?
  • How can lawyers use SEO?
  • What are some top legal keywords?
  • How do lawyers benefit from local SEO?
  • What are some digital marketing services for lawyers?

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