The Importance of Legal Blogging

With all of the intense work that goes into being a lawyer, it can be easy to forget about the marketing aspect of things. After all, your passion lies within legal action, not SEO and blogging tactics. However, it is important to market yourself, just as it is important to be an expert in your craft. After all, you could be the best lawyer in the world, but it won’t matter if no one is able to find you online. Law firm advertising is key to making your legal business thrive. 

The competition for lawyers or anyone within the legal industry is fierce. There are over 1.35 million lawyers in the United States alone today. How can you make yourself stand out and rise above your competitors? You’ll have to blog. 

Don’t know how to write blogs? No worries. In this article, we will go over the basic steps to creating a top-notch legal blog. You’ll learn techniques you can incorporate into your blogs that will get your business the recognition it deserves. But first, let’s talk about why blogs are important. 

legal marketing

Why Should You Have a Blog?

You may be wondering why having a law firm blog is important. Besides the fact that about 60% of internet users read blogs regularly, blogging for law firms helps boost your online presence, humanize your business, and help with search engine optimization. Let’s discuss why these things happen. 

Boosts Online Presence

With the digital age among us, it is vital to have an online presence for your business. When you blog, it is constantly updating your website and holding you accountable. Having a blog improves your professional image. Blogs today are the equivalent of business cards in the 90s. They help establish your authority and showcase that you know what you’re talking about.

Humanizes your Business

When writing your legal blogs, you are speaking directly to potential clients. This shows that you care and that you are thinking of them. Blogs humanize your business because they give you a friendly voice behind your marketing. By having blogs in an easy-to-understand tone, you’ll relate to your client more. Plus, they’ll see you in a non-threatening, yet professional way. Blogs are a two-way street. Not only do they help your business, but they help the people reading them. 

Search Engine Optimization

Blogs provide many opportunities to optimize marketing strategies that will help your business. More legal blogs mean more content for your site: more updated, regular content. More content means more chances to use search engine optimization (SEO). SEO is a marketing tool popular among businesses. Essentially, it brings your website to the top of search engine results pages (SERPs). Since most searchers don’t scroll past the first few results, SEO is a vital step in your marketing plan. You can incorporate SEO through blogs by using keywords throughout your content along with internal links. 

law firm blogging

The Importance of Blogging for Law Firms

Blogging is beneficial for any business, but especially for a law firm. Legal blogs bring something to the table that is vital for anyone with a profession in law: trust. Lawyers need people to trust them, and blogging brings the perfect opportunity for this. Law firm blogs will help you show that you are a capable lawyer while also giving you the opportunity to reach a wider, more diverse audience. Blogging builds reputation and mastery, two things that can make or break your law firm practice. 

Blogging Tips for Law Firms

Now, the idea of blogging might seem out of your comfort zone. No worries! We’ll go over a few tips to get you started. If blogging starts to become tedious for you, consider hiring a blogging team or outsourcing the responsibility to a company like SEO Design Chicago to help you out. The more you blog, the easier it will become. Also, make sure to be patient with blogging. It can take up to 30 blogs before you have noticeable results. Though this marketing tactic takes time and energy, it is worth it. You might find that blogging alone will better your legal skills.

Schedule Your Blog

Having to constantly add new legal blogs to your website can be challenging. Without a set schedule, it will be hard to manage your time, and eventually, you will fall behind. That’s why it is important to create a blog content calendar. Content calendars will allow you to plan your blogs ahead and have everything laid out. This will benefit your business because you will have consistency, therefore giving current audiences something to expect. It also keeps your business on its toes, always ready to have new blog ideas and have them written down. 

You can create a blog content calendar in multiple ways. Depending on your preference, you can make a virtual template on Google Docs, use Google Calendar, or even write it out on a whiteboard or a sheet of paper. Another good technique is to use a planner journal. Whatever works best for you and/or your writers will work best for your business. Make it colorful and fun! This will make blogging feel less like a chore and more like a fun activity. 

legal blogging

Before You Blog

Before you start your legal blogs, make sure to make a list of blogging ideas in advance, along with keywords that go along with those ideas. Blogs are typically around 1500 words, and keywords are used throughout the blogs. Make sure to have primary and secondary keywords. This will ensure you are optimizing SEO. Also, make sure to plan out how often you will be posting new blogs. Will it be weekly? Biweekly? Monthly? You decide what suits your business best. The more planning you do, the better your blogs will be. Organization is key!

Blog Ideas

If you’re stumped on legal blog topic ideas, try to step back and ask yourself these questions:

  • Who is my audience? 
  • What would my various audiences like to read about?
  • What would I like to read from other lawyers who might have a blog? What would I be curious about?
  • Can I create themes within my blogs, making it easier to come up with new blogs?

Hopefully, these questions have helped you generate some blog ideas. If not, listed below are some ideas you can go off of:

  • Updates or changes to laws or procedures
  • Your experiences with your legal business
  • Vocabulary terms for lawyers 
  • Write about yourself, allowing your audience to get to know you better

Blogging Essentials

At the end of the day, you want to make your legal blogs your own. Try not to compare yourself to other lawyers who blog. Be unique and show yourself off. This will give you the opportunity to know your audience and to fulfill their needs while they are also getting to know you. Your clients will appreciate you putting in the extra work and making yourself accessible to the public. Show that you have nothing to hide, and are serious about your profession. 

With so many other things to focus on in your business, you might think that blogs are the least of your worries. While you shouldn’t let the idea of blogging stress you out, it wouldn’t be wise to avoid doing it altogether. Blogs are a wonderful way to put yourself out there while improving SEO. If you don’t know how to get started, consider hiring a marketing agency to help you out. 

legal blog

SEO Design Chicago and Law Firm Marketing in Las Vegas

SEO Design Chicago is a marketing agency that specializes in multiple areas of SEO, including law firm advertising. Having successfully worked with various types of law firms across North America, we are the perfect marketing agency for you. We have helped countless law clients and are prepared to help your law firm. Allow us to assist you!

Some services you can expect from us outside of blogging include pay-per-click marketing, content creation for websites and social media, and SEO services. These different services have been very beneficial for the law firms we have worked with. With this in mind, we will always make sure to come up with strategies that are unique in helping your business alone. SEO Design Chicago wants what’s best for you. That’s why we do an in-depth analysis of your site before working with you so that we can create a customized plan for your business. Whether you need a full-service or short-term digital marketing strategy or campaign, SEO Design Chicago has your back. Let us help you bypass your competitors and reach all of your goals!


  • Why should law firms have a blog?
  • How do blogs relate to SEO?
  • How do I schedule blog posts?
  • What are blog topic ideas for lawyers?
  • How do I find writers for law firm blog posts?

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