Brought to you by the search engine Google, Google Page Experience is a new input for search ranking. Essentially, this provides a set of signals and features that are able to measure the user perception and experience from websites they view. This tool allows for new browser features to be used to help understand how people experience and use websites.
With this feature, Google is able to identify the top content of a website based on how good the experience is for the users of the website. This is important for businesses trying to perfect their online presence. This is because the user experience is an essential factor when it comes to your website’s ranking. Google Page Experience allows website creators to make sure users of their site are having a positive interaction with the site’s content. By the end of this article, you will understand exactly what Google Page Experience is, what it offers, and how it benefits both website creators as well as its users.
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Understanding Page Experience
Within this Google feature, you’re able to look at the user experience through certain measures. These measures have been collected from what is known as the Chrome User Experience Report. This report tells you how URLs have performed on users’ mobile and desktop devices. This can be important because it offers the perspective of how users engage with your website through their own devices. Within Page Experience, there is a section known as two Boolean checks. Boolean checks may include aspects within your site that are either present or not. This would include existing search signals like using HTTPS, safe browsing, and mobile-friendliness. Each aspect provides new insight into how you can improve your website’s content, features, and page setup. Although each user may engage with the same website differently, Google’s Page Experience allows you to see each URL experience.
Within the past year, Google has included what is known as Core Web Vitals into its ranking algorithm. Website creators can find this new user experience report within Google’s Search Console. Once here, you will find the title labeled “page experience report” where a graph displays along with your site’s URL page experience percentage data. This report can provide you with the information you need to know which parts of your website need improvement. The main purpose of Page Experience is just that, as its set of signals shows how users interact with web pages aside from its information value.
Core Web Vitals
The new ranking feature within the new Google Page Experience update, known as core web vitals, is able to “grade” each page within your website that is based on user experience. Core web vitals is a list of user-centric metrics that are updated annually. These are found within the Chrome User Experience Report. As Google uses this series of metrics to analyze the user’s experience of websites, this will have a great impact on the overall ranking of these sites.
Largest Contentful Paint
There are three main metrics that help Google efficiently rank user’s experiences. The first one is called Largest Contentful Paint, LCP, which is able to quantify the time it takes a page to load for users. This feature is unique in some ways from other speed metrics because it puts a heavier focus on the user’s side of the interaction. Google has three levels of efficiency when measuring this speed with LCP which are good, needs improvement, and poor. Any time past 2.5 seconds either needs improvement or is considered poor if over 4 seconds.
First Input Delay
The second metric within core web vitals is known as First Input Delay (FID). This factor is able to measure the quality in which users engage with content on websites. For example, it measures how well users can complete transitions within websites such as clicking categories within a site’s main menu. This is important because it’s possible for pages to load in an efficient amount of time but link functions within that page fail to do so. In this case anything from zero to one hundred milliseconds is good.
Cumulative Layout Shift
Last but not least, there is Cumulative Layout Shift (CLS). This is able to measure the level of stability a website’s page is at while loading its content. For instance, content within a page may not remain in the correct space when images within the same page are still loading. Taking precautionary measures like making sure advertisements on the page have their own set space can help this from occurring. A good score here would be anything from zero to .1 and anything .3 and over is poor.
There are several different routes to take when measuring these web core vitals. These ways include Google Search Console, Page Speed insights, Chrome Devtools, Chrome UX Report, Web Vitals extension, and Lighthouse. These site speed analysis metrics allow Google to come up with accurate ranking scores for billions of sites. For example, Chrome UX Report is a public dataset that encompasses user experience data from millions of sites. These different outlets are extremely important for Google from a search engine optimization standpoint, as it’s able to help websites reach their full potential.
How It Benefits SEO
As discussed before, the user report within Google’s Page Experience allows website owners to know which aspects of their website need to be improved or stayed the same. Being equipped with personal user data can help perfect the important factors that go into the search engine optimization (SEO) of your site. For instance, say your pages with the most content have performed efficiently but your homepage has not been as effective. Due to the unequal efficiencies of your pages, some may rank higher while others start to fall behind.
It’s crucial for any website’s overall ranking to be able to acknowledge when issues are happening. This is because it allows website owners to be able to fix these issues for future website reports. When search engines such as Google conduct website speed analyses based on these metrics, it gives them the information they need to increase the ranking of their website.
With Google Page Experience, Google offers signals that can quantify the user experience in many ways. By doing so, websites can understand how they can improve their content to interact with their audience better. This new update has been able to provide information on not only site speed, but responsiveness and visual stability. Whether that be working on the content or altering images, websites now can see exactly how their users interact with it. Although the rank of any website is important, the way in which your audience engages with the pages within your site is a heavy factor in that.
Site Reports: What Are They?
The main function of site reports is to measure the performance of your website based on the metrics that have previously been discussed. Google Page Experience’s new update including core web vitals allows website creators to now be able to see what truly drives traffic to their site. Google website reports can provide data on the performance of billions of sites. It can show the Google Search ranking of the site, traffic enhancing keywords, which pages are most popular, and other performance metrics. Site reports are important when it comes to a website’s SEO and it can provide data that is helpful to users as well. This is because by providing websites with data based on actual user experiences, they are able to fix the issues they see through it. This will help not only the site’s overall performance and ranking, but also can better the user experience.
Google Analytics and Site Reports
With Google Analytics, site reports are easy to navigate through. Google Analytics provides information on what users are searching for every day. Now, website creators are able to alter their keywords and phrases to help their audience find them more efficiently. This can help increase web search traffic greatly and the level of engagement the site can offer its users. Here, Google can measure website speed, do backlink checks, measure conversion rates, event tracking, who your audience is, and a site’s bounce rate. A website’s bounce rate refers to when people are going to a website and immediately exiting the site.
Site reports offer feedback that can help you fix your site for the future. This is important for both your users and your business’s SEO. By learning new ways to help connect and engage with your target audience better, you can help the rank of your site as well.
- What is Google Page Experience?
- How can Google Page Experience help my SEO?
- What are core web vitals?
- How can websites help their CLS score?
- What goes into site reports?