Creating a service or product that people want is only one aspect of a business. Getting it into the hands of your potential consumers is where the real work comes in. One of the challenges of running a business is developing an effective marketing strategy. Let’s say by this point, you’ve already created a product and have your own website. If it isn’t seeing the sort of traffic you’re looking for, there may be a number of reasons your site isn’t showing up in search results. Perhaps you’re seeing a bit of traffic, but you want to improve things. In either case, you should focus on your on-site SEO. Learning techniques that will help you create your content or investing in a company that offers on-page SEO services may be a smart move. By ensuring you have a strategy that includes on-page SEO optimization, you can increase overall traffic to your site.
Search Engine Optimization and Marketing
You may be familiar with the more overt forms of marketing like advertisements or social media management, but search engine optimization is another important factor of your overall strategy. By focusing your efforts on your ranking in search results, you help pave the way for users to come to you. A strong SEO campaign can create an opportunity for free traffic.
Another key difference between on and off-site optimization is that on-page SEO optimization takes a little more effort and requires consistency in order to make it successful. You have to constantly be on top of current trends and be able to tailor your content to your audience. Even if you elect to use an on-page SEO service, educating yourself on the basics of SEO can enhance the quality of your content. The more you learn, the better you are able to weave in best SEO practices into your work.
Importance of Using On-Page SEO Effectively
Search engine optimization is the process of improving the quality and quantity of traffic to a website or a web page from search engines. Essentially, when someone searches anything on Google, Google creates a list of results for them to choose from. The algorithm that Google uses to determine this will put some results higher than others. The user can then browse the results and find one that suits them best.
As a user, how many times have you gone past the first page? If you can’t remember, you can see the importance of showing up on the first page of Google. Developing your search engine optimization strategy can help you appear higher in results and ultimately give your business a chance to be viewed by the public. A part of that is strengthening your on-site SEO by increasing your user experience, utilizing keywords, and creating high-quality content.
Off-Page vs On-Page SEO
There are key differences between on-site SEO and off-site SEO. The easiest way to think about it is by the role you as the business play. On-site SEO will help your rankings and includes things that are within your power to control. For example, you can control the usability of your website. If things are not functioning properly, you can fix them. You can always produce better content or hire someone to produce content for your site.
By comparison, off-page SEO is outside of your control. However, it does also come as a result of your on-site SEO efforts. Being a listed backlink on another person’s site will increase your visibility and credibility according to the Google algorithm. However, you can’t force someone to want to include a link to your content in their article or blog. Things like guest blogging can help this process along but ultimately lies outside of your jurisdiction.
On-Page SEO Services
SEO is simple enough but requires time, energy, and research. You might not have the capacity to focus on that and may opt to hire someone instead. When choosing the best on-page SEO service, consider companies with a good reputation and a history of results. You can also find experts on freelance sites like Fiverr, Ebuynee, or even social media sites like Twitter.
If you want a more formal on-page SEO service, consider working with an SEO firm. Choose one that works best for you based on your budget, overall goals, and services suited to your needs. Companies like Thrive, HigherVisibility, and SEO Design Chicago offer marketing and search engine optimization services. They can provide tailor-made marketing plans, on-page SEO services, as well as a library of free resources to help your marketing campaign. If you’re working on a budget or prefer to do everything in-house, there are additional low- to no-cost services.
If you’re just starting out, Google can be a great resource for your on-page SEO strategy. Google offers a variety of tools that help optimize all aspects of your SEO campaign. Utilizing features such as Keyword Planner, PageSpeed, and Analytics can help you create better content, optimize your site, and provide insights on user trends.
Ahrefs is another all-inclusive SEO tool that helps you with site optimization, analyzing your competitors, and strengthening your overall SEO strategy. They not only offer a variety of free beginner-friendly resources, but they also have subscriptions with additional premium features. As well, they offer a community group for additional support.
If you don’t know where to start and need a little more guidance, Yoast offers a selection of courses to help teach you search engine optimization. Whether you’re a beginner or looking to learn more, Yoast is a great resource. They also offer premium services to provide comprehensive SEO support for your business if needed.
On-Page SEO Tools
Alongside SEO service providers, there are tools that you can incorporate into your website to improve your on-page SEO. For those with a limited budget or those who just want to give it a try before investing in a more expensive service, these may be a great option. These are three of the top on-page SEO tools that are currently available.
Moz On-Page Grader
This tool analyzes your webpage and compares how it stacks up to their checklist of important SEO factors. You will receive a grade for your page overall and it will also give you grades on smaller, more specific pieces. This allows you to make improvements where necessary to improve your website’s on-page SEO. Moz tools are very easy to use for beginners with an intuitive and clean design. If you are just starting with your on-page SEO, this might be a great tool for you to begin with. As you get more comfortable with SEO, you may want to graduate to a more advanced tool with more insights.
SEOCrawler is one of the top on-page SEO tools available. Over 5,000 businesses trust them to help optimize their website and content for their chosen keywords. They have a Site Auditor tool that gives you the ability to analyze your page with one click. It shows you information like the page speed, duplicate tags, duplicate content, broken links and more. Finding all of this information on your own may have taken you hours, but with their tool, it takes just seconds.
Screaming Frog SEO Spider
Screaming Frog is one of the oldest SEO tools on the market. It will crawler through all of your URLs and fetch onsite elements for your to analyze. You can find broken links, verify proper redirects, analyze page titles, and more. It is one of the best on-page SEO tools because of the sheer amount of data that it can provide you with.
Additional SEO Factors to Pay Attention To
Having a strong SEO campaign and overall marketing plan will benefit you whether you are a large company or a small business trying to increase traffic to your site. Understanding how to use keywords and long-tail keywords throughout your site can help your efforts. Also, being aware of the other factors that the Google algorithm relies on can be helpful. Technical errors on your site can lower your ranking, so ensuring your site is working, user-friendly and up-to-date is important. Including relevant content on your site factors into your ranking as well. If your site doesn’t have a blog already, incorporating one can be an easy and free way to enhance your SEO campaign. Including articles on your page may prove to be a good strategy because it can also help with on-page SEO optimization. You can not only draw in a wider audience but also provide an additional resource for your customers.
SEO Design Chicago’s On-Page SEO Services
SEO Design Chicago offers a wide range of on-page SEO services to help your business thrive. We take what can be a very confusing topic and break it down in easy to digest chunks. Some of our on-page SEO services include: keyword research and tracking, source code tagging, creation of SEO driven content, and reporting. When you need help improving the traffic to your website through on-page optimization, contact us for comprehensive service!
- Why is on-page SEO important?
- What is the difference between on-page and off-page SEO?
- What are the best on-page SEO tools?
- How do I know if I need help with SEO?
- What other factors influence my website’s SEO?