Are you confused about the similarities and differences between Google AdWords vs Google Ads? On January 24, 2018, Google AdWords officially made the change and became Google Ads. Google Ads is simply the new name that Google AdWords goes by. To get your paid ads into the Google search results, your business or your Google ads agency need to know how to use Google Ads. If you still have questions about Google AdWords and Google Ads, we will tell you everything you need to know.
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Google AdWords vs Google Ads
In early 2018, Google rebranded Google AdWords to Google Ads.
It also consolidated its other advertising products into the Google Marketing Platform and Google Ad Manager.
The change was made to make it easier for small businesses to advertise across all PPC (pay-per-click) platforms. It also made it easier for enterprise-level advertisers to take advantage of benefits like advanced forecasting and intelligence technologies.
A brief rundown of PPC: every someone a user clicks on your ad, you pay for the ad. When they click on the ad, they are taken to a landing page created specifically for this purpose to convince them to take a desired action: purchase your product, book a service, etc.
Here’s what Google had to say about the change:
“On July 24, 2018, the new Google Ads brand—including the new name and logo—was updated in the product interface, Help Center, billing documents, and more. The URL you use to access your account changed from adwords.Google.com to ads.Google.com, and the Help Center changed from support.Google.com/adwords to support.Google.com/Google-ads.
Changes to the Google Ads branding will not impact your campaign performance, navigation, or reporting.”
So, yes, Google AdWords and Google Ads are basically the same thing.
Google AdWords: What You Need to Know
If you are wondering “what happened to Google AdWords?”, it simply changed names to Google Ads. Google AdWords was an advertising platform Google developed in the early 2000s to help reach online target marketers through its search engine platform and partner sites. Basically, it was a pay-per-click (PPC) platform. Google changed the name of the platform to Google Ads back in 2018.
Google Ads: What You Need to Know
So, what is Google Ads? Google Ads, formerly known as Google AdWords, is Google’s advertising platform. Here is how Google Ads works: when you perform a search on Google Search, the first few results and last few results on the page are Google Ads. Typically, these are text ads, but they might also include an image. Google Ads is one of the best ways to get your brand in front of the customers who are looking for the products and services you offer. It is an excellent advertising platform to help you boost your website traffic, get more phone calls, and increase foot traffic to your brick-and-mortar store.
How Google Ads Works
Google Ads allows you to create and share paid ads to your target audience, on both mobile and desktop. Your ads show up directly in the SERPS (search engine results pages.) The Google Ads tool allows you to track and monitor your progress so you can adjust and improve your ads to reach more people. Advertising on Google always provides an excellent return on investment. Google Ads is an important tool that every digital marketing expert needs to know how to use.
Google Ads Services at SEO Design Chicago
If you would like to run your own Google Ads campaign to promote your business, SEO Design Chicago’s digital advertising professionals run Google Ads for businesses of all sizes and in a variety of industries. SEO Design Chicago is a Google Partner. We also offer Google Ads training, where our experts teach website owners how to use Google Ads to run campaigns on their own.
- What is Google AdWords now called?
- Why did Google AdWords become Google Ads?
- What is Google Ads?
- What was Google AdWords?
- When did Google AdWords become Google Ads?