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Google Ads Form Leads

Google Ads has recently released the beta for Google Ads Form Leads. This is an exciting new way to use Google Ads to generate leads and increase conversion rates for your business. We will go through the process of setting up these Form Leads. Learn how to setup Webhook Integration.

Creating a Lead Form Extension 

First select the type of Google campaign that you would like to add the lead form extension to. Google Ads Form Leads work particularly well for reaching potential customers in service related businesses such as:

  • Plumbers

  • Electricians

  • Contractors

  • Doctors

  • Education

  • Automotive

  • Real Estate

You can choose from the following call to action options to use for your Google Ads form:

  • Learn more

  • Get quote

  • Apply now

  • Sign up

  • Contact us

  • Subscribe

  • Download

  • Book now

  • Get offer

Google Ads Form Extension

Lead Form Fields for Google Ads

Write a description for your business and its products or services. Like everything else we do, we like to A/B test to find what works best. Create at least 3 options of forms and let the data tell you which form to go with.

The best part about these lead generation forms are the fields that come preset. Email address will almost always be one of them. These are exceptionally useful for sales organizations by zip codes, so that you can properly assign new leads to sales reps.

Fields for Google Ads Leads

Creating Form Submission Message

After a user submits a form, you need to indicate your Privacy Policy Page. This is an important part of the user experience. If you do not have one yet, this is the time to build one. Privacy Policy pages will likely be important to Google in the near future. This section of the form setup also includes the webhook integration.

This will be the most difficult part to setup if you are not an experienced coder. Learn how to setup the webhook portion of the form by following these instructions on Webhook Integration.

Google Ads Webhook LeadsGoogle Ads Leads Forms could become an integral part of your next Google Ads campaign. For help setting up Google Ads Leads Forms, contact us today!

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