The Most Important Google Advertising Statistics to Know in 2024

At SEO Design Chicago, we have a cohesive strategy to boost your online presence. It includes:

  • Optimizing your site so that it’s search engine friendly
  • Managing your online reputation
  • Strategizing to get other sites to link to you
  • Making the best use of your advertising budget 

Google Advertising Statistics pictures

Your advertising dollars can go to a variety of places from social media to search engines. The best bang for your buck is Google Ads. Our clients have seen their website traffic, profits, and inquiries increase after restructuring their Google Ad campaigns. 

We always want to prove why it’s so important to focus on Google Ads. So here, you’ll find a list of statistics about Google Ads. They’re all brand new statistics, culled from sources at the end of 2023 and the start of this year. 

As a group of paid media and digital marketing experts, we at SEO Design Chicago are here to help you with your digital advertising campaigns – and to prove our expertise, here are the latest Google Ads statistics.


All About Google Ads

More than 90% of the search engine market belongs to Google. That’s way more than the percentage of searches on Bing or Yahoo. 

Google is the most-visited URL, with over 8.5 billion hits per day

Over 60% of all search queries in the United States are generated by Google (Statista)

Google Ads are clicked on more than paid ads on other platforms like Facebook (Statista)

87% of Google’s revenue comes from advertising so they’re invested in finding a way to make  advertising worth your time and money (Statista)

There are more than 2 million Google Ads accounts (PPC Statistics)

More than 7,000,000 advertisers use Google Ads PPC, even though there are other options (KlientBoost)

80% of all companies focus on Google Ads for PPC (WebFX)

65% of all ads clicked on have buyer-intent keywords such as ‘buy,’ ‘shop,’ ‘purchase,’ etc. (PowerTraffick)

Online ads aren’t just about PPC; they increase brand awareness by up to 80% (WebFX)

Two in five small-to-midsize businesses are running a PPC campaign (WebFX)

45% of small businesses use PPC advertising (99 Firms)

More than 650,000 apps work with Google Ads (SEO Tribunal)

Customers are 70% more likely to purchase a product when a company utilizes targeting their ads to people who’ve previously clicked on them  (Tech Jury)

75% of marketers advertise on both Google Ads and social media (Tech Jury)


What Kind of Audience Do Google Ads Have?

Last year, Google controlled about 82% of search share (Statista)

Google Ads alone reach a network of more than 2 million websites (Valve+Meter )

Google Display Network ads reach people across 35 million websites and apps

Google has over 1 billion users of its products and services. (First Site Guide)

On average, online users conduct 3-4 Google searches every single day (Single Grain)


Types of Google Ads

Google Search Network offers 6 types of ads: text ads, dynamic search ads, call-only ads, shopping ads, and image and video ads (Google)

Google Display Network offers 7 types of ads: text, responsive, image, app promotion, video, product shopping,, and call-only ads (Google)

Search ads are the most popular PPC ads (Acquisio)

84% of advertisers who use paid search are currently using or planning to use Google’s new responsive search ads that were released this year (Search Engine Journal)

Types of Google Ads


Do People Really Click On Google Ads?

More than half of people between the ages of 18–34 can’t differentiate between an ad and an organic result on Google (Search Engine Land)

54% of searches include a brand name (Fit Small Business)

People report clicking on paid ads because they answer a question (33%), mention a brand (26%), are listed before other results (20%), or because they have a compelling title, description, or image (19%) (Clutch)

Google Ads results receive 65% of the clicks that started with buying keywords, while organic results only receive 35% (Askmedigi)

Internet users are four times more likely to click on a paid search ad on Google (63%) than on any other search platform like Amazon (15%), YouTube (9%), and Bing (6%) (Clutch)

Google Analytics is the top SEO tool used by marketers (Hubspot)

The average click-through-rate is 30% higher with Google Ads than with Bing Ads. The average CTR on Google is 3.17%. (SpyFu)

98% of advertisers rate Google as the most trustworthy ad platform 


What about Google Mobile Ads? 

Google Ads receive 95% of mobile clicks (WebFX)

33% of Mobile ad spending goes to Google (The Social Shepherd)

70% of phone searches result in a customer taking action within an hour (Main Street ROI)

70% of mobile customers call the company through mobile ads (Powertraffick)

52% of internet traffic comes from mobile devices (Statista)

One-third of mobile ad spending goes to Google (MediaPost)

95% of paid search ad clicks on mobile is driven by Google (WebFX)

Google is responsible for 67% of smartphone search traffic and 94% of organic traffic (Net Market Share)

Of all phone customers, 70% call their target business directly through Google Ads (SmallBizGenius)

When it comes to mobile actions, more than half (64%) come from the top three results on Google Search Results Pages(KlientBoost)

A majority (70%) of mobile converters call a local business directly through Google Ads (KlientBoost)

 Google Mobile Ads


Cost of Google Ads

96% of brands are spending money on Google Ads (State of PPC)

Small to medium-sized companies spend between $9,000 and $10,000 per month on average on Google Ads (WebFX)

77% of marketers plan to increase their Google Ads spending over the next 12 months (State of PPC)

The average cost per lead across all industries is $53.52 (WordStream)

On average, cost-per-click on Google Ads runs $1-$2 for the Google Search Network and under $1 for the Google Display Network (WebFX)

The average cost-per-click for a Google search ad is $2.69 (WebFX)

The average cost-per-click for a display ad on Google is $0.63 (WebFX)

The law industry has the highest average cost-per-click on the Google Search Network ($9.21

For every $1 spent on the Google Ads platform, brands make up to $8 on average (WordStream)


What Matters about Google Ads Campaign Management Numbers?

Digital ad specialists should spend an average of 30 minutes per week adjusting campaigns, keywords, and strategies against results (Google)

Professional Google Ads Management like what we do at SEO Design Chicago should cost between 12-30% of ad spend per month (WebFX)

79% of marketers call PPC a “vital” part of their business (Hanapin Marketing)


Do Google Ads Work? 

Google Ads convert 50% better than organic search results (PowerTraffick)

Paid ads have a 200% Return on Investment (Tech Jury)

27% of internet users now use ad blockers (KlientBoost)

Paid ads have an 11.38% CTR on Google (Askmedigi)

The highest average click-through rate in Google AdWords is found in the dating and personals industry, while the lowest click-through rate is found in the legal industry (Valve+Meter)

Search ads on Google see an average conversion rate of 4.40% (WordStream)

Display ads on Google see an average conversion rate of 0.57% (WordStream)

Consumers spend 10 percent more in purchases in a store if they have clicked on the retailer’s Google search ad before visiting (Valve+Meter)

Woosh. We just threw a lot of numbers at you. Hopefully, enough stood out to show you that you need to use Google Ads to some degree as part of your digital marketing strategy. 

If you still want to chat about it, or want to jump right into action, reach out to us. 

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