People are using their phones to make purchases. In fact, 79% of smartphone users made a purchase using their smartphones in the last six months. There is no getting around it, so you need a mobile payment solution to appeal to these smartphone shoppers. Having a mobile payment solution is part of having a mobile-optimized website. The only problem is, with so many mobile payment solutions to choose from, how do you know which one is the best? In this article, you will learn about some of the best and most popular mobile payment solutions so that you can not miss out on those mobile phone shoppers.
What Is Mobile Payment?
In simple terms, mobile payment refers to any transaction made through a mobile device like a smartphone or tablet. Oftentimes, a customer will have downloaded an app before making a purchase, but some mobile payment solutions are only built into the website and require the customer to fill out their card information, unless they had it saved, before they can make the purchase.
To accept payments, businesses will need to either download the same app as the customer or acquire a payment system that integrates with your mobile site. The process of acquiring a mobile payment solution is easy. However, the actual decision should be made with care as every solution has different features and price points.
Because people will often shop online from their phones, you want to make the process of buying your product as painless as possible for them. Mobile payment solutions make the user experience of making a purchase more convenient, leading to more sales, but you need to choose the one that is best for your business’s needs.
Best Payment Apps
Payment apps are an option for small businesses. They allow for easy transfers of money and most offer a portion of their apps dedicated to business transactions. Many people already have a payment app to make transfers between friends, so using a payment app to make purchases from a business will not be unfamiliar to most people. Below are some of the best payment apps for small businesses.
Of the best payment apps, PayPal is one of the best known. Millions of merchants use PayPal to make transactions with customers. PayPal does not have any monthly fees nor does it have an early termination fee. As such, you can stop using the service whenever you need. For many small businesses, this is an alluring aspect of this particular payment app.
PayPal takes a 2.9% plus $0.30 transaction fee for each purchase made within the United States and 4.4% plus a $0.30 transaction fee for every purchase made internationally.
Venmo is a subsidiary of PayPal with a social focus. It can be used in conjunction with PayPal as Venmo is accepted anywhere PayPal is accepted. Customers can review businesses as well as make purchases through the app. They can like your company profile and make comments. In addition to being a mobile payment solution, you can use Venmo to build rapport with your customers. The social aspect of Venmo is a unique aspect that could help you grow your business.
Like PayPal, Venmo charges a 2.9% plus $0.30 transaction fee for every purchase made through the app.
Zelle is another one of the best payment apps available to small businesses. Zelle can only be used if the business’s bank or credit union accepts Zelle as Zelle is not offered to small businesses on their own.
Fees for Zelle are set by the bank or credit union and will vary depending on which one you use.
Apple Pay is a digital wallet available to Apple users. It allows for users to have a quick and easy checkout process. Often, they only need to use facial recognition or a password to complete the purchase. The convenience is great for customers and business owners alike as it leads to fewer abandoned carts and more completed purchases.
Apple pay has no fees of any kind, including transaction fees.
Google Pay is also a digital wallet, similar to Apple Pay. Google Pay is also completely free and one of the most recognize mobile payment solutions in the world. It is easy to integrate into websites, apps, and even in-person stores.
Mobile Payment Systems
Unlike the mobile payment app which services both business and personal transactions, the mobile payment systems focus mostly on business transactions. Below are some of the most popular and the best mobile payment systems for small businesses.
Not only can you use Square to make a purchase online, but you can also use it to process transactions in person. If you have both an online store and a brick-and-mortar store, this is a big plus.
Square has no monthly fees, but, it has a 2.9% plus $0.30 transaction fee for every purchase. Square is good for small businesses, but larger businesses are wary due to its lack of stability.
Stripe is a popular mobile payment system that processes over 100 different currencies for no extra charge. Merchants can send customizable invoices and uses an adapted algorithm to find and report fraud. Like most other mobile payment solutions, Stripe has a 2.9% plus $0.30 transaction fee for every purchase made through their platform.
Amazon Payments is especially useful if you are already selling through Amazon. It is easy to integrate with e-commerce platforms like Shopify and BigCommerce. It has built-in analytics so you can track your sales progress.
Amazon Payments charges a 2.9% plus $0.30 transaction fee per purchase made through the platform. The transaction fee goes up to 3.9% if you receive a transaction from outside of the United States.
Fondy, like Amazon Payments, allows for integration with many of the best e-commerce platforms. This mobile payment solution serves 33 countries and accepts 100 different currencies. It allows you to customize your payment module to match your website. Though Fondy has many great features, it is more expansive than most of the other mobile payment solutions described in this article.
Unlike the other services, Fondy has different payment options. You can pay $10.97 per month with a 1.8% transaction fee plus $0.22, $54 per month with a 1.6% transaction fee plus $0.22, or $109 per month with an individual account.
WePay has customizable signup, checkout, and email communications for increased individuality. It is compatible with Apple Pay and Google Pay so if you want to use more than one payment solution, this could be a good option. It is highly secure and allows for international transactions.
WePay is a solid choice for a mobile payment solution. It is not very different from the other payment solutions, but it has a good amount of options and a reasonable transaction fee that placed it on this list of the best mobile payment systems.
WePay charges 2.9% plus $0.30 per transaction made using the platform.
If you want your checkout to work a certain way, Braintree is highly customizable. It accepts 130 currencies from 35 different countries and has multiple different services so that you get what you need from your mobile payment solution.
Braintree charges a 2.9% plus $0.30 transaction fee for each purchase made through the platform.
Authorize.net has many features like advanced fraud protection, QuickBooks syncing, the ability to set up recurring charges, and many more. While they mostly service larger businesses due to their high costs, that is not to say that a small business could not use them. The large number of features they offer can be of great use if you can afford them.
These advanced features come with a cost though. In addition to a 2.9% plus $0.30 transaction fee for every purchase made through the platform, there is a setup fee of $45 and a monthly gateway fee of $25 per month. They also charge an additional 1.5% international fee for any purchases made outside of the United States, Australia, Canada, or Europe.
Before you decide which mobile payment solution will work for you, you need to establish your budget as well as what features you cannot live without and which ones you want. Do you want to serve an international consumer base? Not all mobile payment platforms support all types of currency. Also, a mobile payment system with little to no additional international support could be enticing. You might feel that security is your number one concern or maybe you worry about fraud. All of the mobile payment solutions, both the best payment apps and mobile payment systems, have their own pros and cons. It is important to choose the payment service that fits your business needs.
If you have any questions about choosing mobile payment solutions contact SEO Design Chicago. We have a team of experts willing to help you find what will work best for your business.
- What is a mobile payment?
- Why do I need a mobile payment solution?
- What are some examples of mobile payment apps?
- What is a mobile payment system?
- How do you choose a mobile payment app?