If you want your online store to reach and entice more potential customers, Shopify web development is essential. This article will help you learn how to craft the perfect Shopify website for your business and where to find professional services that can help you reach your online goals.

Shopify Explained

Shopify is a sophisticated ecommerce platform for businesses of all sizes. Since Shopify is fully hosted, business owners don’t need to deal with expensive, time-consuming server maintenance for their online store. Other ecommerce platforms require online merchants to keep track of regular server maintenance and security, which can require extensive technical experience or an expensive technical staff. Shopify frees business owners from this responsibility and allows them to focus on their business’s online sales. You can easily migrate your online store from a different ecommerce platform to Shopify. Shopify experts are available for technical support 24/7, making it a great platform for online merchants without technical expertise. Business owners can select from a variety of themes and customization options to give their customers the best possible online shopping experience. Shopify also includes an app store to improve the functionality of your business. You can customize apps that will allow your customers to more easily browse your product pages and make online purchases. Designing mobile apps for your business improves the connectivity of your business, allowing more people to reach your online store on the go. Standard versions of Shopify are lower cost and include fewer features. Shopify Plus offers more in-depth customization settings for large business owners who are seeking to expand and improve their online store. Regardless of which version of Shopify you select, however, you’ll want to create an inviting website for your store.

Designing a Shopify Site for Your Business

Many customers find out about a business for the first time through its website. In fact, 90% of people use the internet to come across local businesses. To get potential customers interested in what your business has to offer, you have to craft a catchy, user-friendly website for them. Product pages are an incredibly important starting point for your online store’s Shopify website. These pages showcase your inventory to your potential customers, meaning they must be clear and easy to navigate.

An estimated 1.8 billion people around the world buy products online. Almost 50% of customers say they shop more on mobile devices than they do in physical stores. If you want your business to reach more customers, start crafting enticing product pages that will make online shoppers stop and look. For the best results, you’ll want to create engaging pages full of clear descriptions and images. Customers especially value videos where you display and explain your products, which allow shoppers to better imagine your products in real life. 3-D product displays are also valuable tools to make sure potential customers are getting the most out of your product pages.

Creative product descriptions and imaging give customers a better sense of what you sell, but product pages aren’t everything. High-converting Shopify sites allow your customers to view what you have to offer and then easily navigate the selection and purchasing process. User experience is the single most important feature of a successful Shopify online store. Users should be able to easily click to purchase items, find the checkout cart, enter their email for promotions and deals, and come across related products. Other important features include the ability to create a product wish list or to display positive customer reviews—both of which make users more likely to become your customers. Branding is another essential aspect of Shopify web development.

You can’t just create an attractive website that is easily findable and navigable. What really sets your business apart from the thousands of other online stores is your brand’s image. What defines your business? Does your brand have a specific mission statement? What is the feeling you want customers to get when they encounter your business? Incorporating the answers to these questions into your Shopify site can seem daunting, but, luckily, SEO Design Chicago offers an impressive variety of professional web design services to make sure your business’s brand is always front and center.

Professional Web Development: SEO Design Chicago

While Shopify is an incredibly user-friendly and welcoming ecommerce platform, professional web developers can make sure your online store’s site is as successful as possible. Many businesses seek the help of professional web designers to craft the ideal Shopify website. Without technical expertise or a technical staff, it can be difficult to design and publish a site with the best user experience. SEO Design Chicago pairs you with experts who have extensive experience designing successful web pages and driving traffic to your site.

They have experience developing product pages and creating eye-catching content that will grab shoppers’ attention and turn them into customers. The experts at SEO Design Chicago are also well-versed in using search engine optimization (SEO) to your business’s advantage. They create web pages full of keywords and images that will help your online store’s site float to the top of search engine result pages.

Customers are always using search engines to find the products they’re looking for, so it’s important that your business is one of the top options they see. With careful attention to SEO and expert guidance, you can be confident that your product pages will pop up on result pages for customers everywhere.

Your site won’t only show up on search engine result pages but will also likely be linked to your business’s social media profiles, its advertisements, and your email signature. Potential customers can come across your business in a variety of ways, but clicking the link to your business’s Shopify site is how they will all learn more about your business.

Marketing research has shown that customers can make their first impression of a business’s site in less than two-tenths of a second. Your site’s appearance, functionality, and user friendliness matter. If your site is hard to navigate or has uninteresting product pages, customers will rapidly look elsewhere. You only have a brief window to hook shoppers, so make sure you are prioritizing your landing and product pages to get customers interested in what you have to offer. SEO Design Chicago web developers can craft unique content descriptions for your products, making them more engaging for potential customers.

The perfect product caption not only clearly describes the product and its features but also gives customers an idea of why they should want it and how it could fit into their life. If you could use some help coming up with the best descriptions for what you sell, consider enlisting the help of digital marketing professionals to bring your products to life on your online store.

Not only are the experts at SEO Design Chicago professional web developers, they are also used to working with Shopify and can quickly improve your Shopify online store. Shopify web development means familiarity with the customization options that Shopify offers, its special features, and what makes a site on Shopify the most likely to succeed. You can trust that the professionals are keeping Shopify’s software in mind when making marketing decisions for your business.

Even if you already have a site for your online store, you can always find ways to improve it and to create an even better user experience for customers. Digital marketing professionals can even help you develop apps to help your online store become even more successful. With thousands of Shopify apps to choose from, you have a great deal of flexibility when designing a mobile app for your online store.

As customers continue to shift to mobile shopping, investing in app development seems like a wise move for your business. SEO Design Chicago can help you do just that, allowing you to concentrate on building your business.

Shopify web development doesn’t end once you create and optimize your online store’s site. You need it to reach as many potential customers as possible. SEO is a powerful tool to make sure internet users can easily come across your site in an internet search, but a strong ecommerce marketing strategy is essential to ensure your business is reaching a wide variety of shoppers.

You can also turn to recommended Shopify marketing apps that are specifically tailored to Shopify’s platform to increase your online sales. When you use Shopify as your ecommerce platform, you want to make sure that all the services and features you’re using are not only compatible with Shopify but well-suited for it. Consider taking your Shopify marketing strategy to the next level with these apps.

SEO Design Chicago is committed to developing a successful online marketing strategy for your business and has experts with substantial experience designing attention-grabbing advertising campaigns. They are familiar with a variety of advertising techniques and platforms, meaning they’re ready to accommodate whatever kind of strategy would work best for your business.

Shopify offers business owners everywhere a hassle-free, user-friendly way to build their online store. For the best chances of success, consider seeking the help of digital marketing professionals to design or improve your site. You want to get back to doing what you do best: managing your business. Leave the technical web design to the professionals and start focusing on your business again.