Metal Fabrication Marketing Services

SEO Design Chicago has worked with steel and metal clients across the United States and Canada for more than ten years. We have the necessary experience to help you with your metal fabrication marketing strategy. In addition to fabrication businesses, our company also has helped several original equipment manufacturers with their advertising and marketing plans.

content creation for fabricated metal work

Fabricated Metals Pay-Per-Click Marketing

One advertising strategy we recommend for steel and metal clients is pay-per-click advertising. The main benefit of PPC advertising is that you only have to pay for the ad when a potential lead clicks it, so you know your budget is being used wisely. PPC metal fabrication ads are also a great way to quickly increase your visibility and online presence.

PPC advertising should be part of every steel and metals industry client’s budget. If you are already running a PPC campaign for metal fabrication advertising or using Google ads, SEO Design Chicago can make sure your fabricated metals ads are working and make any necessary changes or updates.

Facebook Advertising for Metal Fabrication Businesses

  • Facebook ads are another advertising strategy SEO Design Chicago recommends for clients who specialize in steel and metal advertising. Ads on Facebook let you target specific demographics, so you can reach the audience you’re looking for. As an experienced metal fabrication SEO agency, SEO Design Chicago can help you create Facebook ads for your metal and steel business.

Fabricated Metal Industry LinkedIn Marketing

LinkedIn is the largest professional networking platform, so using it for advertising is ideal for metal fabrication businesses of any kind. SEO Design Chicago has helped several steel and metals clients with their LinkedIn ads. Many of our manufacturers love to utilize LinkedIn to highlight their charity programs and events as well as metal fabrication ads.

Content Creation for the Steel and Metals Industry

One of the most important factors of search engine optimization is the regular creation of new content for your fabricated metal website. SEO Design Chicago’s staff features more than dozen professional writers with experience in creating manufacturing content. Our writers are trained in the latest SEO strategies and can help create model specific content, landing pages, and more.

fabricated metal advertising

Social Media Content Creation

Social media gives manufacturers a platform to promote offers, specials, and other content marketing to entice buyers to come in to receive their services. Our model-specific Facebook campaign strategy combines original content with buyer intent and a local audience.

Fabricated Metal Website Content Creation

Most fabricated metal business’s website content is simply code injected by the major steel and metal website manufacturers. However, content creation for your website is an SEO best practice. SEO Design Chicago’s writers can create custom text just for your website that is specific to your business.

Don’t be like all the metal fabrication websites that use generic content. Utilize our expertise to have your very own custom content on your site! It will help your search ranking, and attract more clients.

Web Development for Metal and Steel Industry Websites

SEO Design Chicago’s web developers have more than a decade of experience creating websites for steel and metal clients. Whether you need a brand-new website, or additional pages of content for your current site, our web developers can help. We are fluent in custom HTML, JavaScript and CSS, and can build custom websites utilizing manufacturing feeds and cater to specialized needs.

Local SEO Services for Metal and Steel Clients

Especially if you’re a metal fabrication business, local SEO is one of the most important services you should utilize. Local SEO for fabricated metal companies helps your business bring more leads through your doors. SEO Design Chicago can help you achieve a higher local SEO ranking.

SEO for the manufacturing industry is not new, but it is constantly evolving. Fabricated metal SEO involves several strategies. We first determine your current position in the market, then we add listings, correct errors and create targeted new content. We are the experts in building local business citations and optimizing your dealership to be found locally and to outshine your competitors.

web design for fabricated metal industry
fabricated metal web design

How Local Search Rankings Help Fabricated Metal Businesses

SEO for the steel and metals industry has become essential as customers are doing more research and finding businesses online. Local SEO ranking helps manufacturers by putting yourself on the Google Map (literally) so that everyone in your area can find you.

When someone searches online for a fabricated metal business, local SEO will help make sure they find your company and not a competitor’s. When a customer is in the buying stages, your business needs to be present online and shine more than your competitors. SEO Design Chicago will help you rank better for Local SEO.

Online Business Listings for the Metal and Steel Industry

Business listings are still important for search engine ranking. SEO Design Chicago can make sure your business is listed on all relevant websites. If you already have business listings, we can make sure your pages are updated and complete. For manufacturers, this is typically not the case, but we can help.

Google My Business for the Fabricated Metal Industry

Does your metal fabrication company have a Google My Business page? If not, SEO Design Chicago will help create one for you. A Google My Business page is a valuable opportunity for your company to highlight its products, services, sales, and events. Potential clients want to know they can trust a manufacturer, so it’s important to have a completely filled out page with all your relevant business information.

Yahoo and Bing Local for Manufacturers

Yahoo and Bing Local are extremely underutilized platforms for manufacturers, which means it’s a great way to beat the competition. SEO Design Chicago will make sure your business is represented on Yahoo and Bing Local, not just on Google.

Fabricated Metal SEO

SEO Design Chicago provides several SEO services for metal and steel clients. The most important components of fabricated metal SEO are:

  • On-site Optimization
  • Ongoing Quality Content Creation
  • Off-site Authority Building
digital marketing for metal fabrication business

Metal Fabrication SEO Analysis

SEO Design Chicago has helped several steel and metal companies with SEO issues. Metal fabrication SEO marketing optimization is vital to any manufacturing advertising strategy. Our thorough SEO Analysis will give us a focus of what to worry about for your business so that we can rank higher in organic searches.

Fabricated Metal SEO Services

SEO Design Chicago has helped many fabricated metal companies improve their search ranking with our search engine optimization services. Our steel and metal SEO services utilize on-page SEO, off-page SEO, and more techniques to help your website rank higher and beat the competition on search engines. SEO Design Chicago will help you to correct any issues on your website that are hurting your search ranking and maintain an SEO healthy website.

Link Building for Manufacturing Companies

Did you know that link building is an important part of the SEO process? While you’re building and selling services, SEO Design Chicago will build external and internal links for your website. We will also find any broken links, meta descriptions or title tags on your website and fix them for you.

Metal Fabrication Consulting

SEO Design Chicago provides consulting services for metal and steel clients. We can help you design a metal fabrication marketing strategy for your business. Our experts use analytics to tell you what is working for your website and social media, and what isn’t. SEO Design Chicago uses a consultative approach to digital marketing and will work with your company to address any problems.

website hosting for metal fabrication

Social Media Analytics for Metal and Steel Clients

Are your Facebook or Google ads helping you sell your products? If your ads aren’t helping you meet your goals, SEO Design Chicago can help you find out why using social media analytics. As an experienced fabricated metal SEO company, SEO Design Chicago has the analytics knowledge to help you find the answers to these questions.

Web Analytics for Fabricated Metal Clients

SEO Design Chicago’s experts can also website analytics to help you determine what is working and what isn’t on your website. We can help you attract more web traffic and increase sales by using data and analytics. Google Analytics is just one tool in our arsenal to help you achieve your goals.

Marketing Analytics for the Manufacturing Industry

There is so much competition between metal fabrication businesses. There are also many choices when deciding how to approach your steel and metal advertising. Instead of using outdated TV car commercials, let the experts at SEO Design Chicago help you come up with a metal fabrication marketing strategy for your business. With over a decade of experience working with manufacturing, SEO Design Chicago can work with you to help you increase your sales and attract more clients.

Contact SEO Design Chicago today to learn how we can make your business more successful!

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Fabricated Metal Marketing Resources

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