Should you outsource Digital Marketing?
Outsourced marketing can lighten the load of company owners and busy managers. Many companies are looking to outsource their digital marketing rather than taking the time and money to learn the strategies and tools needed. This article will address outsourcing your digital advertising, the pros and cons of outsourcing, and why you should outsource your marketing.
According to Hubspot, there are three digital advertising outsourcing routes you can take.
- Outsource your marketing in full
- Keep all of your marketing efforts in-house
- Use a combination of outsourced and in-house marketing
Digital Advertising Outsourcing
What is outsourced marketing?
Simply put, outsourced marketing is contracting an organization’s marketing function to an outside firm.
Digital Advertising Services to Outsource
Digital marketing is essential to businesses. Because people spend so much time on the internet, you have the perfect opportunity to get your products and services in front of your audience using digital marketing. There are many digital advertising services to outsource.
Outsourcing Content Marketing
- Content marketing helps to position your brand as an informative thought leader
- Create more relevant and engaging content for your ideal customer
- Increase the quality and quantity of your content output
- Streamline the content creation process
- Allow for new insights, platforms, and talent sets to help your content stay fresh
Outsourcing Email Marketing
- Increases automation and personalization based on a user’s behavior
- Streamlines email delivery and timing
- Helps ensure you’re not breaking any laws regarding unsubscribes, unsolicited emails, or spam
- Assists in a well planned drip campaign
Outsourcing Social Media Marketing
- Grow brand awareness
- Focus on one or many social media platforms
- Automate posting
- Utilize social media experts who follow trends, ignite interest, and keep your marketing current and accessible
Pros and Cons of Outsourcing Your Digital Marketing
There are pros and cons to most everything in life. Let’s take a look at some pros and cons of outsourcing your digital advertising.
Pros of Outsourcing
- A professional agency that specializes in digital marketing will know what to do and how to do it. As their staff is more experienced in digital marketing, it makes them better equipped to take care of the marketing for your company.
- It frees up a lot of crucial time for you. You can concentrate on other ways of expanding your business. This will ensure that the job is not only done efficiently, but also effectively.
- Just as hiring a web design and web development company reduces the designing cost for you, the advantages of hiring a marketing agency for digital marketing is also a cost-effective solution. Instead of hiring in-house, you can get the job done at a fraction of the cost without compromising the quality of the work.
- Whether you are setting up a new website or planning to start a new digital marketing campaign, working with companies who outsource digital marketing can help you get better SEO for your web projects.
Cons of Outsourcing
- You might lose the personal touch in the marketing activities done on behalf of your company.
- Brand identity might get diluted. There will always be a difference in the work that you do for you and what others do on your behalf. This is why it’s important to communicate your goals and needs to the agency you are outsourcing to.
- If you change agencies frequently, the brand image of your company will lack consistency. So, you have to make sure you employ one agency for a long time. This will ensure consistency in your brand image.
- You may not be the only customer they are working for. So there might be potential delays in completion of the project.
Reasons to Outsource Your Digital Marketing
Now that you are aware of some digital advertising services, let’s take a look at why investing in outsourcing your digital marketing is totally worth it!
- Gaining skills and expertise
- Accessing the tools of technology
- Employing the best practices
- Redeeming time
- Saving money
- Protecting the daily flow
- Creating focus
- Adjusting to ongoing needs
- Increasing your bottom line
- Maintaining flexible release
- Generating fresh ideas
Gaining Skills and Expertise
In order to have a successful marketing campaign you need to understand your audience and their habits. You’ll also have to wear many hats. You need a copywriter, graphic designer, social media expert, and more! Marketing agencies can provide all these skills and expertise under one umbrella.
Accessing the Tools of Technology
Digital marketers stay up to date with their software and tools, implement, track, and bring you the best marketing results. This will save you money because you won’t have to invest in these tools. You’ll also have an experienced professional managing this technology. This will give you peace of mind and decrease costs.
Employing the Best Practices
It’s not easy to keep up with the latest marketing trends and technology. Outsourced marketing brings knowledge of best practices to your service. Digital marketing agencies are versed in best practices and will bring you the best results.
It’s simple. Saving time saves money. Outsourced marketing allows employees to work productively without getting sidetracked by marketing tasks. It creates efficient marketing campaigns that get results. Finally, it decreases training of staff to the skills and standards required with digital marketing.
Because they’re already getting paid, you’d think assigning marketing tasks to your current employees would save you money. However, adding more work to their plates will only deplete their energy and productivity within their hired job. As previously mentioned, you’ll save money on software. It will save you money on additional costs of benefits, taxes, space, etc.
Protecting the Daily Flow
A business already requires lots of energy to keep things moving. Adding a new project or campaign can interrupt your daily flow. Outsourcing your marketing efforts, gives you a team of people who will work with you on your business goals and execute a marketing plan outside your daily flow.
Working with a marketing agency frees you to focus on areas you are proficient at and the tasks you need to complete. An outsourced agency can keep tabs on the summaries and reports to help you make sure your business goals are met and moving along.
Adjusting to Ongoing Needs
Internet marketing is an ongoing process. For best results, it requires regular maintenance, reporting, and adjusting. SEO and social media requires at least weekly attention. New content and link building is important to increase marketing results. Keeping up with updates and changes in technology is essential too. Outsourcing these tasks will ensure that they are getting done and done well.
Increasing your Bottom Line
Outsourcing your marketing offers good return on investment (ROI). Quality digital marketing increases revenue.
Maintaining Flexible Release
Digital marketing agencies tend to work per project and you have the flexibility to increase or decrease their functions. This allows you to test out your relationship with the agency. If you’re not seeing the results you want, it’s easy to move on to a different company.
Generating Fresh Ideas
Digital marketers can have a broad, new perspective and innovative ideas. An outsider perspective creates marketing campaigns that don’t fit the typical industry mold. This will help you stand out. Outsourced marketing awakens our imaginations again and breathes life into marketing efforts.
There are many different outsourcing companies out there to choose from. So, how do you choose the best outsourcing company for you?
Here are three tips to help you choose the right company.
Know your marketing needs
Once you know the digital marketing services you desire, ask yourself these questions.
- What is your position in the market?
- Are you a startup or a larger company with 50+ employees?
- What type of marketing do you need?
- Who is your target audience?
- Are you a B2B or B2C company?
Create a budget
Outsourcing your digital advertising is usually a more affordable option. However, you should think about your business situation and budget. To do this, ask yourself these questions.
- Do you have an in-house marketing team? If so, what is your present expenditure on them?
- What extra marketing services do you require?
- What will be your total expense if you opt for digital marketing services?
Also, check out different pricing options of professional outsourcing companies and the average price of your digital marketing services. Once you’ve crunched the numbers you’ll be able to determine your outsourced marketing budget.
Search for a suitable digital marketing agency
The final step of choosing the right marketing agency is to do your research. Check out various marketing agency websites and analyze their marketing expertise.
Take a look at the different industries the agency has previously worked in to understand if they have relevant experience in your industry or not.
Lastly, when looking for a marketing agency, get an overview of the technology they use to manage your marketing strategy and analytics. It’s essential to know if they’re using the right tools to boost your marketing efforts.
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