A Are you wondering how to get more Snapchat followers? This article will take you through ten ways to help you gain more Snapchat followers. We will help you make your Snapchat content more attractive and shareable to viewers. Snapchat relies heavily on photo and video social media content creation. Currently, Snapchat has 238 million daily active users worldwide. Snapchat allows you to find creative ways to market your brand image, company culture, and products and services, all while creating a fun experience for your audience.
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Snapchat Followers
When you are deciding which social media platforms your business should have a presence on, you might want to consider Snapchat. Utilizing Snapchat’s large userbase helps create genuine and sustainable relationships with current and future customers. More specifically, this is an excellent platform to target a young demographic. This is because Snapchat reaches 90% of all 13 to 24 year-olds and 75% of all 13 to 34 year-olds in the U.S. According to a 2017 Murphy Research study, Snapchat users are 60% more likely to make impulse purchases. Tapping into the marketing power of Snapchat can be done through different tactics and will allow your company to grow its social media presence uniquely and originally.
External Takeovers
A takeover is when you have someone else run your account for a short period of time. Having someone outside your business take over your Snapchat account means an influencer would connect with a brand in advance. On the designated date, the influencer would create a story out of their own content. With outside influencers come more eyes. This is because the person taking over usually will advertise the takeover to their personal followers, bringing new viewers to your brand and vice versa. This creates a mutually beneficial partnership. Using an external takeover opens up a different target market and could allow your business to tap into a new area of potential customers. This is especially effective for the launch of a new product/service to use an influencer with a relevant following to your new demographic.
Internal Takeovers
Internal takeovers are more specific Snapchat content which refers to people or departments of your company giving their own narratives and behind-the-scenes perspectives. This not only demonstrates the personal side of your brand but also gives your audience an exclusive glimpse into the company culture, something that is becoming more and more attractive to consumers. These Instagram stories are where your brand can create a sense of genuine authenticity, in turn, developing more trust.
Similarly, the entire brand image is uplifted by an honest and transparent company profile. For example, allowing your research and development department to show the ins and outs of their day or possibly including a sneak-peak of future products, would be a unique opportunity to advertise from the inside. Internal takeovers are a low cost, accessible, and exciting way to invite your viewers into your company.
Make Conversation
Another unique way to gain Snapchat followers is to engage your audience through conversation. There are several ways to engage with your audience. For example, polls allow a business to create multiple choice questions and can include pictures to catch the attention of viewers. Asking questions allows for intimate and instant responses while gaining direct user feedback. Any additional to stay interactive on Snapchat is creating contests, such as asking users to use the “draw” tool on Snapchat to create a scene with your product in it. These user submissions can easily be sent and displayed directly on the Snapchat app.
Develop a Snap Filter
Lens are overlays that can be applied to pictures or videos that users take. Creating a business account on Snapchat lets you buy a filter for multiple locations, age-target your filters to reach the right Snapchatters, and create smart filters that have dynamic text. Creating a sponsored filter would allow a business to make an advertisement available for users to add to their own content. This is done most successfully when the sponsored filters are interactive and artful. Once users chose to add this filter to their own content, anyone else who views it will also be able to see your advertisement, widening your ad reach and gaining brand recognition and followers.
Utilize Snapcodes
Snapcodes are user-specific icons that can be read by smartphones allowing users to access filters, link to websites, add new users, and lots of other features. This makes your Snapchat significantly more accessible and easier to promote. Making a custom Snapcode to link to your business account can be done in Settings and all users need to do to access it is open their cameras to your code. To further implement this technique, try putting your Snapcode where you know users will be able to easily scan such as on business cards, posters, or packaging. Using this feature can allow extremely creative ways to connect your Snapchat profile with your target market.
Launch into Discover
Snapchat Discover is a page where users can see news and entertainment, curated for them. Users are able to subscribe to publisher stories. Publisher stories are public stories from media partners of Snapchat. Some examples are the Wall Street Journal, Mashable, and The Food Network. “Snap Originals” are short-form shows made to watch on mobile devices which are also displayed here. Creating a Snap Original is a way for brands to differentiate themselves through unique content. For direct advertising, Snapchat allows brands to publish promotes stories in the Discover feed as well as run ads throughout videos made by Discover publishing partners. These options allow your brand to gain more exposure and additional engagement.
Make Your Snapchat Easy to Find
When considering techniques to gain Snapchat followers, it is important to not overlook the following a brand already has. More specifically, utilizing interested consumers from other forms of social media and advertising. Make sure to keep your current subscribers engaged to your Snapchat content by linking your Snapchat account at the end of your marketing campaign emails, on your Instagram account, and anywhere else where your current market can find it. Keeping unity throughout your marketing efforts not only allows for more traction on each of your social media platforms, but helps further build a brand’s online community.
Keep it Creative
Do not be afraid of expressing your advertising in an artful way, even on Snapchat. The app allows users to insert gifs and stickers from Giphy to all of their Snapchats. Giphy allows companies to create their own brand channels to upload content and make it accessible to users. Creating your own customer gifs and stickers will let users be able to add a business’ branded content to their own pictures and videos. This helps increase brand awareness. Similarly, Snapchat allows users to insert text with multiple typefaces and use a pen tool with a large color palette. Using these tools will make Snapchats eye-catching and engaging. If you need help creating social media content, consider using SEO Design Chicago’s services.
Stay Relevant
Snapchat, just like any other social media platform, works best when creating social media content designed with the user’s wants in mind. In order to stay relevant, a company must use modern lingo and keep content updated. It also helps to use popular in-app tools like Bitmojis and filters. On Snapchat, users can easily swipe and tap to add colors, stickers, time/temperature stamps, emojis, and more. These features keep the content virtually appealing and contemporary.
Bitmojis are a great example of this, they are customizable cartoon avatars that can mimic a user’s own appearance. Snapchat owns Bitmoji, which makes using the two a seamless experience. Keeping your content current and fresh peaks the interests of your followers.
Add a Snap Lens
Unlike a flat, graphic filter, Snapchat Lenses allow users to use AR to exchange their content. For example, by changing or adding their facial features, or changing the sound of the user’s voice. This can be done through Snapchat’s Lens Studio. Individuals or businesses can easily build augmented reality experiences and make them public to millions of Snapchatters. Many brands take advantage of this feature by including their brand name or their own Snapchat username.
Using Snapchat for Your Business
Although each business has different needs and different social media goals, increasing Snapchat followers is an excellent way to differentiate your brand. External and internal takeovers provide exciting content opportunities with lots of room for brand credibility strength. Using polls and other interactive ways to communicate with your audience on Snapchat lets followers have a more intimate relationship with your company. Customizable Snapchat filters, gifs, and stickers add visual whimsy and reinforce brand recognition. It’s important to choose the right social media content for your company.
Many of your current followers may become Snapchat followers if a company implements its Snapchat profile throughout its marketing strategy. This sharability is even easier when using Snapcodes to make scanning and connecting easier than ever. Additional ways to gain a Snapchat audience can come from entering the Snapchat Discovery page. Or, you can put out original entertainment or include ads throughout other Discovery stories. Snap Lenses are also a fantastic way to easily bring sponsored AR content to the fingertips of potential customers.
Lastly, staying relevant and interesting to consumers means that business must keep their Snapchats current and consistent. All of these techniques will help businesses both attract and retain Snapchat followers. This will in turn help to market your brand to its fullest potential.
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