Do you want to know how to write a blog post? This article has plenty of tips on blog writing for beginners. One way to make your business stand out from the rest is with a blog. Many marketing strategies include creating content to circulate and make its rounds on the world wide web. Your business should engage your target audience, add value, and become a resource for others in your field of expertise. Whether your business sells software, beauty products, or offers services, blog posts will help enhance your company’s voice and credibility. It can be hard to start a blog these days, but we’re ready to help you get you going!
Table of Contents
How to Write a Blog
In order to write a compelling and interesting blog, you will need a great title and headlines, great content, and usually a call to action.
Great Title and Headlines
It’s important to write a great headline in order to increase your traffic. Since people are looking for specific content on search engines, you’ll want to make sure that these keywords are included in your title and headlines. There are a couple ways you can go about this with different options for headline themes:
List Headlines
These headlines are typically seen on social media as “the top 3 ways to gain more followers,” for example. They include lists, usually numbered, that help people know what they will encounter. People are more inclined to click on blogs titled this way because they have a better idea of what to expect.
Question Headlines
These types of headlines grab the attention of a potential reader because it might be a question the reader has already posed to begin with. These types of headlines match better with what a person might type into a search engine.
How-To Headlines
After questions, how-to’s are one of the most searched phrases. That’s where you can step in and provide helpful content to position your business as a source of relevant and useful information. Many times, this is a simple rephrasing for the answer of a question a person might be inwardly asking. Many times the search engine will provide video options in the search engine results page, but imagine if you could be one of the top sources for this same question. Maybe it’s more of a technical question that a blog would help answer more than a video. Be that source.
Content
This is the most important part where you decide what your business will focus their blog on. Of course it will pertain to your product or service, but it can be more specific or more broad. It can also alternate. For example, if your business is finance, then your blogs can center around topics such as loans, stocks, different bank accounts, etc. One thing to note is that blogs are the place to use a very informal and conversational style.
Your content needs to be substantial so that when a reader finishes reading, they can feel informed and that they gained valuable knowledge. This is what will also gain your business repeat readers that will be on the look-out for your next blog post.
Call to Action (CTA)
Generally your content, and in this case your blog post, will have some sort of call to action towards the end. Sometimes this can just be simply asking your readers to “like,” share, or comment on the blog. It can also be a way to take a next step, usually involving your business or product. That’s why it’s important to know how to write a great a call to action.
Why Write Blog Posts
Now we know how to write blog posts, but why should you? Many businesses are jumping on this form of reaching more customers and with good reason. For example, natural and eco-friendly companies may use a blog as a way to educate their customers. They may write on topics such as current events and the environment, maybe a “how-to,” on how to make your own natural bathroom cleaner, or even answering the question, “Why are paraffin candles bad for you?” Depending on your industry, you should brainstorm the different needs of your audience and then address those needs in your blog posts.
More Traffic
When blog writing is done properly, it can have a profound impact on the traffic that your website generates. It expands your reach from current customers that know and hopefully love your brand, to people who may not even know your brand exists. This is done through a variety of ways including: social media, reposting from customers, or other websites sharing your blogs.
SEO
For search engine optimization, you need to include keywords that will allow you to improve your Google search ranking. This is how high your business or website will be on the Google search results page. When your keywords are appropriately used, this will affect your ranking. Other factors such as website user experience, links, backlinks, website load speed, and how often your content is shared on social media.
More Engagement
A blog post does not have to stay only on your website. It can be shared on your Facebook, LinkedIn, Twitter, or Instagram, too. The truth is that it should be shared on your social media outlets. This allows others to reshare your blog posts and to engage via comments and captions. This allows your business the opportunity to respond and reciprocate.
Credibility
More than providing a product or service, your customers want to know that you know what you are talking about. This establishes that you are an expert in your field or industry. When people can go to you as a resource, you gain valuable credibility.
Backlinks
When writing blog posts, you will also link to other websites and businesses. All these factors relay to your readers that you are knowledgeable and not only that but that you can back it up with other resources. This also includes internal links that will also positively affect your SEO.
Trust
Not only does writing blog posts help enhance your credibility, it also garners trust from your readers, customers and non-customers. When a business offers advice, guidance, and knowledge without charging any money, it builds your brand’s reputability and others will think of your brand fondly.
Some websites offer certifications for free, while also being able to subtly market their own products. People who take advantage of these offerings are more likely to refer your services to friends and family. It’s important to build trust with your audience. Trust gradually comes after you’ve spent some time cultivating the relationship you have with your audience. As always, it’s important to deliver what you offer and also be genuine and spark creativity.
Blog Writing
There are a variety of blogs on the internet. There are blogs geared towards a business and there are also personal blogs. All of these different options serve different purposes and should be carefully weighed. Some people decide to make blogs and then in turn make a business out of it. They can use affiliate links to earn income and ultimately positively affect their return on investment (ROI).
Besides becoming a trusted resource, it’s also important to positively affect your company by bringing in more business. Your overall goal will consequently be to also create a source of income. This can be done with your call to actions.
Creating Blog Content
In order to make blog writing a source of income, there are different content points to consider. While providing knowledge, you will want to leverage your topics so that they coincide with some of the services or products you offer.
Take this blog for example. While providing you, the reader, with helpful knowledge, we are also able to ultimately provide you a service, should you choose to accept it. There is no pressure and no obligation but we believe we are the best for digital marketing so why wouldn’t we offer our blog writing services?
Research
Before you can be a source of credible knowledge, it’s important to become an expert and to know what you are talking about. This involves researching how to create blog content and also researching the content you will be writing about for your blog. Research also includes knowing what your audience wants to read about. This can be done through surveys or social media posts that include polls.
Maintain Your Presence
While starting a new business initiative sounds fun and exciting, be sure to maintain a consistent schedule of blog posts being posted on your website or social media. It’s helpful to create an editorial calendar to plan out your content.
Do You Need Help Writing Your Blog?
In order to successfully create blog content, you will need to know how to write a blog, and of course, why you should do it. These will be the driving factors behind a good blog content strategy. Without keywords, however, your efforts can be stunted.
If you want, you always have the option of hiring a blog writing service like SEO Design Chicago to do the hard work for you. Contact us today!
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