Content creation is arguably the best way to market your personal brand or business. After all, there are endless benefits and it’s hard to go wrong. When done right, you will grow an organic audience and have a thriving business. But how do you start and where? There are so many different types of content, from blogging to photography, that it can get overwhelming. So if you are new to content creation, then this is the article for you! Here, we will go over what it is and how to start the content creation process. We will also define the many different forms of digital content creation.
What is Digital Content Creation?
Digital content creation is content created through an online channel for the purposes of marketing your brand. This can come in many forms, ranging from long videos and stunning graphics to the traditional blog posts. Digital content creation is a must have for any business who wants to thrive in the modern era. Everyone is online, and it is one of the best ways to organically grow your audience and build loyalty.
How Do I Start the Content Creation Process?
The content creation process can be broken down into three main stages: ideation, execution, and examination. To start out, you want to ideate. That means you will want to brainstorm and think of topics or themes you would like to write about that are related to your product or service offering. This will help you come up with new content ideas. You can start off by directly marketing your product or by speaking more broadly and providing valuable information on your domain.
During the execution phase, you will be writing out first drafts and writing it for search engine optimization. Again, you will want to make sure you are providing actual information that your readers need. You will also need to make sure you use the right keywords and links so that it will rank highly in search engines. After you have created the perfect title and body with a call to action at the end, you are ready to publish.
Lastly, you will want to analyze and go over your publication. To be able to make better content, you should use an analytics tool like Google Analytics to see how well it performed and with what demographics. This way you can optimize or further tailor your content to your target audience and not waste more resources on content that is ineffective.
What Are the Different Types of Digital Content Creation?
There are so many different types of content, and there’s no one size fits all. Your content creation company will be able to help you craft the right strategy and pick the best mediums to start. But before you start, here are the general categories of content:
A fantastic way of growing your brand and gaining a wider audience is to write a blog on your website. Again, it establishes trust between you and your potential consumers, paving the way for future lead generation and increased organic growth. By writing a blog, you can do both online marketing as well as do content marketing.
Using your blog to directly market to your consumers has many benefits. For one thing, using the right SEO practices will give your website a higher ranking in search engines. Another benefit is that you will be able to explain your product or service more in dept. For example, you can answer common questions about it or further elaborate on key details. By doing this, customers can find more information easily without having to go through customer service channels or do research on other sites. This ease or accessibility of information allows them to make a better decision, and instills trust in your product.
Content marketing will garner the same benefits, but in a different way. By providing general knowledge on your product or service, the readers will start seeing you as a trusted entity in the space and it will organically grow your following. It’s also a convenient way to differentiate yourself from the competition. Blog writing allows you to add personal flair or give your brand a more personalized touch. Having that unique voice will strengthen your connection with your audience and give you an edge over the companies that don’t use this strategy or create more generic content.
Email Marketing Content
Email marketing is still a very important digital marketing tool for companies of all sizes to use today. It is great for delivering valuable content building loyalty with your followers. After all, it enables you to directly speak to your target customer through their inbox, which cannot be said for the various other types of digital content.
There can be a lot that goes into creating the perfect email and writing amazing copy. For instance, you want the subject line to grab their attention so that they will feel compelled to open it. Otherwise, your actual content may never get read! This means using more emotionally charged language or a more interesting structure to incite some emotional response whether that be curiosity, fear, or excitement. This may require you to know your target demographic more intimately, as you want to be able to play to their emotions.
Secondly, the text body must be easy to read and also compelling. You will need a suitable call to action statement at the end, so the readers will know what to do. You may also choose to use images or graphics to break up the monotony of the text. All of these factors together will lend itself to great email content creation.
Search engine optimized content creation can refer to website landing pages, ecommerce pages, blog sites, or any other content creation process that uses special techniques to get a search engines’ algorithm to pick up on its value and place it near the top for more views. These methods can include local SEO, on-page SEO, using the appropriate keywords and tags, and backlinking, among other things.
This is really important for every business to incorporate into their digital content creation campaign because it solidifies their online presence in search engines like Google or Bing. Being placed at the top means it’s easier for people to view your content, which lends itself to more organic growth and conversions. For example, using SEO practices for your landing page will allow for your target demographic within a specific location to find your website easier. This could be essential if you are a small local business, say in Chicago, and are trying to obtain customers through digital means.
Social Media Content
Because everyone is on social media, your business should be too. It’s one of the simplest and most cost-effective ways to meet your audience where they are and grow your following organically. By using channels such as Facebook, LinkedIn, Instagram, Twitter, etc, you are able to interact with your audience and build more genuine connections with them. You can experiment with long and short form text, graphics, videos, and more Social media makes digital marketing so much more interactive. It’s a great way to personalize and differentiate your brand from the competition.
For social media content, consistency is key. You will want to develop a content strategy so that your audience will know when to expect posts from you. Also, these different channels allow you to micro target your demographic. Many of them, such as Facebook, Instagram, and LinkedIn, have a dashboard or analytics tool to help you see who interacted with your post. Additionally, if you already know who your preferred audience is, you can allocate more time to certain platforms. For example, if your target demographic is young people, you are more likely to reach them via Instagram or TikTok in comparison to others. This would allow you to save time and other resources, so you can further cater to your niche.
Other types of digital content creation can include lesser utilized mediums like photography, videography, virtual reality, slide decks, and podcasting. These are all excellent forms of content since they are not used as frequently as text content. This would make your brand more noticeable and give you the opportunity to have dominance in that niche. For instance, not a lot of companies post videos on LinkedIn. Even fewer post virtual reality content.
If you were able to master the more uncommon kinds of content creation, you could be a step ahead of everyone before it takes storm. Take podcasting for instance. While it has been around for a while, it has only just recently become more mainstream. The market now is getting more crowded, so if you wanted to create a podcast today, it will be harder to become more popular than back then. So establishing yourself now as the leader in the kind of content may advance you in the future.
Do You Still Need Help with Content Creation?
If you need help with content creation, it may be best to contact a content creation company. An agency can help you create the best strategy for putting out the different types of digital content. When you are ready to talk, contact us at SEO Design Chicago!