Between creating contacts to publishing content to analytics, it is overwhelming to think of everything that a social media marketer has to do in a day. In light of this, there are many social media management tools that can help. These tools help streamline work and save time and ensure that your content is reaching the right audience. This article will compare 10 different social media management tools that will work best for your brand.
What is Social Media Management?
Social media management is the process of analyzing your audiences through social media. It uses that information and allows you to develop a strategy to create and distribute content for your specific audience. Being able to manage your social media will allow you to only streamline your work and work more efficiently. Being overwhelmed with social media management means you are unable to focus on creating content for your audience. With these tools, you will be able to create content that is tailored to your audience and grow your business through social media.
Importance of Social Media
In 2021, social media has become more important for businesses than ever before. Between Facebook, Twitter, Instagram, and countless other platforms, there has never been a better time to fully involve your business within the social media realm. When using social media from a business perspective, you have the opportunity to invest in your social media marketing efforts. Being able to invest in your social media content will allow your business to be seen by a variety of people, thus expanding your audience. Having a personal connection with your consumers means that you can create a trusting relationship with your consumers. If your consumers trust your business, they will trust your product.
Top 10 Social Media Management Tools
There are many social media management tools out there, but the following are the top 10 best social media management tools.
- Sprout Social
Sites and Platforms
There is one difference between a social media management website and a social media management platform. It is is that the platform will use software that will assist in looking at specific statistics. Having this view of your social media in an analytical way will allow you to create marketing strategies. Having marketing strategies will allow you to create content that is most engaging to your audience. By looking at analytics, you can streamline your content in a way that is most effective. This will also allow you to have a plan of action in growing your brand or business on social media. Depending on what you want to use social media management tools for, you may choose to either use a site or a platform.
All of these different sites and platforms will allow you to grow your business. The best way to figure out what tool will work best for you is to look at what your business or brand needs.
eclincher is an all in one social media management tool that is consistently expanding its platform. You will be able to manage all your social media profiles, schedule posts, and campaign track. These are just a few of the many tools that are offered by the clincher. They also have an intuitive scheduler that will allow you to see everything that has been posted to each social media platform. Pricing for each country starts at $59 per month up to $219 a month for more advanced plans. Pricing supports up to 40 social media profiles, however some of their clients have hundreds of profiles which require a more custom social media plan.
Falcon.io is a cloud-based social media marketing and customer experience management tool. They feature tools for social media listening, engagement, publishing content, measuring, and customer data management. This is versatile for any type of marketer, as well as having features like a social inbox. They provide users with a contact calendar which will allow you to plan, create, and schedule contact and collaboration with marketing teams. You will also have the ability to facilitate the creation of pages using their campaign builder. Pricing starts at $129 a month, and increases based on custom features.
Sprout Social is a simple yet powerful platform, and is known for monitoring, scheduling posts, analytics, anti-management with approval workflows. They provide individual statistics for each post, and they offer post approvals, as well as administration permission settings. There is a social inbox within this platform that is meant for communication engaging with your audience. Pricing begins at $99-$249 a month.
Hootsuite allows you to manage multiple social media networks, connect with customers, and grow your business or brand on social media. They are well-known for contact creation, organization, scheduling, and monitoring. Their educational HootSuite academy allows you to learn social media marketing, as well as being able to pay for certifications that arm you with the skills you need to be successful. Their management tools allow you to bulk schedule, which means that you can upload several posts at once. They also offer client management support. They offer a 30 day trial, and pricing is from $29-$599.
Agorapulse is similar to other fully integrated social media management platforms. Think contain all the main features of scheduling, visual calendar, social inbox, analytics, and team collaboration. They also provide a competitor analysis and allow boosted Facebook post to capture audience. Pricing begins at $79-$399 a month.
Loomly is a brand success platform, and they focus on team collaboration. This is an on one tool, that offers advanced analytics, auto generated post mockups, advertising for your post, and more. Well they aren’t a fully integrated tool as of yet, they are mainly focused on content creation. They do have a visual calendar and contact suggestion features that will assist social media management in creating strategy. They provide social modeling and client management features. Pricing is from $34-$332.
SocialPilot is a fully integrated social media management tool which is geared towards digital agencies or medium size businesses. They provide collaboration tools, permission settings, and custom reporting for clientele. They provide the basics, and their tools also include a full social inbox feature. This allows you to engage with your audience in addition to auto posting. They provide social monitoring and listening which will allow you to become more engaged with your audience from a remote location. Pricing range is from $30-$100 a month.
Sendible is a social media management tool that has some of the best scheduling tools on the Internet. They have a tool called “Smart Queues” that allows you to maximize engagement by adjusting the best times to publish your content. There’s a shared calendar displaying all your pending updates across any social media platforms you have connected, with the option of connecting feeds to curate and automatically schedule future contact. You also have a full set of analytics tools, including an integration with Google Analytics. This helps measure the effect that your social media campaigns have on your website traffic. There’s also a set of collaboration tools, including the ability to delegate tasks to teams or individuals, and a shared media library. Pricing starts at $29 a month.
Buffer is a publishing, analytics, and engagement platform. Their focus is on assisting their clients in growing their audience and telling their business or brands story. Buffer will create a schedule for you by default, however you have the opportunity to tweak this for your convenience. Buffer is primarily for scheduling updates, however you can use buffer analyze, which has deeper analytics into things like engagement metrics, follower demographics, and organic versus paid posts. However this cost an additional $35 a month. For an extra price, Buffer can be collaborative, and allows you to approve new posts before they’re added to the queue. The free plan includes one user, three accounts, and 10 queued posts per profile. For $15 a month the pro plan includes one user, eight accounts, and 100 queued post per profile.
Later is a scheduling app that is for posting images and other visual content. The one thing that sets this apart is the free forever plan that is useful for small businesses. If you choose a paid plan and you have an Instagram Business account, you will be able to collect content and add it to your library from stock photos through Instagram by pulling specific content from hashtags, mentions or tags. Paid plans have more options of what they can post, including videos stories and multiple photos in one post. The posting calendar is simple to use. You are able to use hashtag suggestions in order for your content to have the highest performance possible. Later is free for one social set, 30 posts per profile, and limited features. For $9 a month, you’ll be able to have the starter plan with more media types, analytics, and automated features.
- What are social media management tools?
- What are the best social media management tools?
- Social media management tools comparison?
- Why use social media as a business?
- What is the difference between a social media management website and platform?