We all know it’s imperative for companies to be active on social media. But coming up with ideas for social media posts can be tough! That’s why we put together this article of social media post ideas for your company. It’s important to know the best type of social media posts that will work for your business in order to be successful.
Why Social Media Posts are Important
Social media is used to connect with and update your customers. It’s also a means of gaining traffic to your website and expand your business. Posts can have different goals pertaining to its type. For example, before posting something you should ask the question “What’s the goal of this post?” Social media posts can be made to get more business, engage customers, give off information etc.
It’s not just a marketing tool to grow your business, it’s a place where you can connect with people and answer questions. Calling and emailing is less common among the newer generations, therefore social media is the place to keep your consumers updated and answer any questions. It can be hard to choose to the right social media content for each platform, but we are here to help.
Best Social Media Platforms
It’s key to choose your platforms before thinking of post ideas because each social media platform has different requirements and purposes. Different social media platforms can be better for different businesses.
Before posting, you must choose which social media platforms are the best for your business. Here is a list of three essential social media platforms that you may consider:
Facebook is the most popular social media and extremely popular among businesses. You can easily make posts and connect with your customers. The options for posting include, photos, videos, live streams, and more. You can get creative with your posts by adding hashtags and geo location as well. Running ads on Facebook is also an option, which is extremely easy through their website.
LinkedIn is known for making connections with people in the industry and getting jobs. However, it evolved into a social media platform where you can make posts on company news and events going on. It’s perfect for showing the world what you are doing and get your name out there. LinkedIn is a place you can connect with customers and other notable people in your industry.
Instagram is mainly a photo-sharing platform and popular for businesses of all sizes. Instagram allows you to post videos up to 60 minutes long. The use of Instagram’s hashtags and geo-tag feature when making a post can help people find your business. Although Instagram isn’t popular for smaller businesses and has a younger age demographic, it’s still very popular and has promise for any growing business.
Fun Social Media Post Ideas
Sometimes, it can be hard to think of social media ideas. However, we are here to help you keep your audience engaged and interactive. Here’s a list of fun social media post ideas that you can use:
Create a Weekly or Monthly Series
Creating a small series can be non-business related and engage users. For example, every Monday you can make a post about motivation and put up a quote to brighten up people’s Mondays. Another example can be tips of the day that’s related to your business. For example, a dentistry can give a tooth tip of the day to stay hygienic. This diversifies your content and will allow people to engage with and stay following you. Make sure you’re always on schedule whether it’s posting daily, weekly, or monthly.
Post Memes or Gifs
Memes and gifs are popular among right now in the internet, with younger people in particular. Meme are just funny images with a caption. The marketing industry sometimes uses memes to its advantage. There are several examples of marketing memes on the internet. These posts can make anyone laugh especially if it has something to do with your business. Memes are spread across the internet daily. So who knows? The meme you create could get shared by thousands across the globe. Gifs and memes allow you to have fun on social media and spread happiness.
People love to see what’s going on behind the scenes of companies. It’s great to show what company events are going on and what it’s like to work there. This can not only make your customers feel like they’re a part of your company, but also show people who may want to work there what it’s like. You can post videos of employees working or answering questions. This makes your business more personal.
Share Your Recent Blog Post
Making a cool post about your blog can bring more traffic to your website. This can also give people a quick synopsis on what your blog is about to see if they’re interested. It’s not likely someone will come across the internet and find your blog. By sharing it on social media, it puts it in people’s feed and reaches more people who may find value out of it.
A neat feature that Facebook and Instagram supports is livestreams. You can livestream from anywhere with your phone and can talk to viewers live. This gives people to ask questions, see what the company is like, meet the employees, and more. Going live is also useful for revealing giveaway winners or having an interview with someone. The cool thing is that once the live stream is over, you can upload the full video on your page so people who missed it can later see it. Live streaming gives you a creative way to post on social media allowing people to interact with you.
It’s key to note that social media success doesn’t just depend on posts. There are several factors that can affect your social media success.
Interactive Post Ideas for Social Media
Creating posts that people can interact with are sometimes more valuable to your business. Engaging users will make them have a personal connection with your company. Here are creative ideas to get people interacting with your posts.
Ask a Question
Asking users any type of question whether it’s relevant to your business or not is a great way to get people to comment on the post and maybe share it. Questions can be as simple as “What would you do with $10,000 in your pocket”. Questions like these allow people to think and actually type in the comments what they would spend it on. This allows other people to talk to each other in the comments of the post as well which will increase even more traffic.
Run a Poll
Similar to asking a question, a poll asks for your users’ opinions. People are likely to select an option on a poll they see in their feed because it’s right there. Polls are for questions with around 4 answers or options. An example of a poll can be asking “How was your day?”, the options can be “Great”, “Average”, or “Could be better”. These posts don’t have to always be relevant to your business. It’s good to make your content diverse to get more of a following.
Host a Giveaway or Contest
Running a contest or giveaway allows you to give a prize to someone if they complete a task. The most popular example is giving out a service or other prize to a random user who likes the posts and tags a friend. At the end, people will participate because you are giving away something and they will tag their friends to also see it. You can also run a fun contest for people to create something. Things like this can trend on the internet, an example are the popular dance challenges done in the past. For example, a popular dance challenge known as the “Harlem Shake” went viral of people just recreating a dance. Giveaways offer people an incentive to interact with you and it’s a win-win situation for your business.
Still Need Social Media Help?
Social media is important for any business and posting on them may be difficult. However, in this article we discussed the means of doing it in fun and interactive ways. The first step is to pick platforms you want your business to be on and after that you can start posting content. Posts can range from starting a series to asking questions, and even sharing funny memes.
Your social media account shouldn’t just be about company related things and should be focused on interacting with consumers and putting out content anyone can like. Social media is used for marketing your business as well and the best way to do that is making fresh and interactive content. Don’t forget that it’s also important that your social media posts are designed well and are aesthetically pleasing.
At SEO Design Chicago, we have experts in the field of social media management and what to post on social media for your business. For help with your social media, please feel free to reach out to us at SEO Design Chicago.