How to Write Better Website Content

If you are looking to create better website content, you are in the right place. Whether you are trying to take your content in a new and fresh direction or you’re trying to enhance the content you already have, this article will guide you through how to improve your content quality and take it to the next level.

Understand Your Audience

When it comes to writing better content for your site, it’s important to know who you’re writing that content for. It’s easy to get caught up in what you might find interesting. If you are not representative of your website’s target audience, what you like may not be what your audience identifies with. Before you even begin to write a piece of content for your website, you must ask yourself a few questions about your audience.

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Who is Your Audience?

First of all, who exactly is your primary audience? Are they high school students who are looking for a prospective college? Is your audience expectant first-time mothers who are in search of tips for caring for a child? Perhaps your audience is interested in vegetarian and vegan dietary options. Whoever you choose, you’re going to want to make it clear who they are. It is enough to be broad or general about who you are writing about. Once you know who they are, it’ll be ten times easier to not only create content for them in mind but also easier to create better website content.

What Do They Like?

Once you have identified who exactly your primary audience is, you’re going to need to figure out what sort of questions they would be asking about their problem or area of interest. Step into their shoes for a moment. Consider their hypothetical thought process. Most people find web pages through search engines. Consider what search terms are relevant to your group through Google Analytics. Once you’ve identified these search terms, include them as key terms in your website by embedding them in margins, captions, headings, and in the content itself. Remember, your content should be optimized in order for search engines to pick it up in the PageRank.

Social Media Links

Audiences may also find your website through social media links and links from other websites. So, it would be a good idea to contemplate what social media platforms and or websites your audience may already be looking through. Try to optimize your content through these platforms as well. You could create high quality and valuable content, but if you do not utilize these already popular platforms as a form of advertising your site, you may be losing out on a huge marketing opportunity.

Choose Your Site

Perhaps your target audience is teenagers who are Gen Z. It would be very beneficial for your website if you created social media content on TikTok for your site. It’s important to have these other platforms in mind because being aware of where your audience already thrives will help you make better decisions when it comes to creating better website content.

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Information Structure and Appeal

It’s important to recognize that people’s attention spans are shorter in our day and age. Therefore, you need to be fairly careful with the way your content presents information. Your website’s content could be exactly what your audience is looking for, but if you structure it in the wrong way or it makes it difficult to identify, your audience may be turned away to find a website with a better framework.

Organize Carefully

To make sure that this doesn’t happen to you, you’re going to need to organize your information in a concise and coordinated manner. Place your most valuable pieces of information in the beginning! Then, place your more specific and targeted pieces of information in the middle as supporting details. Your least important (but still relevant to the topic at hand information can go on the bottom. When in doubt, just make sure you get to the point as quickly as possible.

Be Aware

When you’re creating your website content, stop every once and a while and look over your site as though you were your audience. Think about your own behaviors when looking for information on a website. How long do you stay on page before clicking to the next one? What makes you stay for longer? What makes you click off immediately?  Think about these questions when you are structuring your content. In addition, have someone whose opinion you trust look at your site. Can they identify the information right away? Are they having trouble reading or understanding it? Is it an enjoyable, user friendly experience? You should keep the answers to these questions in mind and keep your audience at the forefront of every edit.

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Word Choice

When it comes to creating website content, it’s important to remember not to go over your audiences’ heads. Remember, although you may be an expert on a certain topic, your audience may just be discovering it. You have to keep the language at their level and provide explanations and examples. Possibly try to lead them to other content on your site to further explain your points. Explaining any acronyms and including hyperlinks is a great way to start.

Short Sentences 

It’s also important to keep your sentences short. Don’t fill them with unnecessarily large words that might confuse your readers rather than impress them. Keeping the language simple will actually help you reach a wider and more diverse audience. The more people that can access and understand the website content you create, the better!

Variety

Although simplicity is something to enforce in your content, having a variety is equally important. Adding a variety of words that are colorfully descriptive or add flavor and richness to your text will help you. When it comes to topics that are often presented in a lackluster manner, it’s good to keep some personality in the work. Depending on the information you are presenting, you’ll need to bear in mind the tone and seriousness of the content. Adding flavor doesn’t only have to apply to lighter topics. Just keep it appropriate for the topic at hand.

Consistency

Lastly, keep your word choice consistent across the webpage. For example, if you call the customers of your site clients, then make sure that you keep it consistent. Do not call them clients in one piece of content and users on another. This may seem to be a very small, nit-picky detail, but it is important in creating a consistent language on your site. This consistency adds to your credibility and your professionalism as a whole.

Prioritize Visuals

Writing good website content is the basis, but making sure your visual content is also up to par is important. Incorporating photos and videos clips where appropriate can truly enhance your user’s experience on your site. What’s more, you should consider making your written content more visually appealing. Perhaps creating an infographic instead of a traditional bullet point list will spice up the content by displaying it in a concise and aesthetic manner. Creating more visual content will also increase the likelihood of a user sharing it or saving it for later. It’s a lot easier to save an infographic to your computer or phone instead of copying and pasting. Remembering, all audiences on the internet value convenience and their time. Visuals are not only there to look nice. They deliver the information in a way that can be easily saved, shared, and understood.

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Call to Action

So you’ve got your content almost ready to go. You’ve selected a specific audience in mind and you’ve considered their areas of interest, their potential search terms, and their favorite social media platforms. You’ve made sure that your content is straight to the point and your information peaks your audience’s interest. Your word choice is easy to understand and consistent throughout the site and your visual components enhance your overall appeal. Now, we have to think about our audience once more.

Why?

You must make sure each of your web pages include some sort of call to action that gets both new and returning users engaged. Perhaps you have linked other pages with helpful information or included the contact information of someone your audience would benefit from. Maybe the call to action is to share the content they have just read over with someone or to sign up for the weekly newsletter your website sends out. Whatever the call to action is, it must be a specific act of which your audience becomes even more connected with your brand’s mission or goal.

FAQs

  • How can I create better website content? 
  • Can I use long sentences on my website?
  • How to identify an audience?
  • Is organization important for better website content?
  • How to understand my audience?

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