How to See Post Insights on Instagram

Instagram experienced a huge amount of growth in 2020 and that growth is important for every business to take advantage of. A total of over 1 billion people are actively using Instagram every day, for an average of 30 minutes per day. And these people aren’t just using it for fun. 81% of people use Instagram to help research products and services. In addition, 2 in 3 people say the network helps foster interactions with brands. Instagram is a great platform to market on, but you need to know how to use Instagram’s Insights to get the most out of it. This article will tell you how to see post insights on Instagram, so you can identify what is working, what isn’t, and so much more.

What is Instagram Analytics?

Social media is one of the best ways to market to an audience and Instagram is one of the best platforms to use to do so. Luckily, Instagram provides you with tools to see your account statistics. These statistics include data such as total engagements, likes, comments, saves, and sends. This is important information to be aware of in order to know how your followers are engaging with the content you post. Analyzing your Instagram analytics will help take your content and your marketing to the next level.

Why Should You Use Instagram Analytics?

As stated previously, with a whopping 1 billion daily users, Instagram is a valuable marketing tool for many businesses to advertise their products or services. Creating content for users could be a great asset to growing your audience. However, if you are not aware of who views your profile or sees your ads, how your posts are performing, how engaging your stories are, and what value your account is actually driving, then spending time posting on the platform could be a waste.

Without this valuable information, you might be making these costly mistakes:

  • Targeting the wrong audience
  • Posting too frequently (or not frequently enough)
  • Driving irrelevant visitors to your website
  • Ignoring mentions that could lead to future partnerships
  • Posting during non-optimal hours of the day or days of the week
  • Missing opportunities for brand engagement in your comments or stories

What is Instagram Insights?

Instagram Insights is the number one tool available to help grow your following on Instagram. This tool is a great way to see analytics on your posts, followers, and account. You can find information varying from how many users tapped on your stories to what location your followers are mostly from. However, Instagram Insights is only available if you have a business profile. If you do not currently have a business profile, creating one is easy and available to anyone.

Creating an Instagram Business Profile

If you are a business that is just starting out, creating an Instagram account is the perfect way to grow. Making a business account will supply you with many tools that could help your marketing strategy, like Instagram insights.

One thing to keep in mind is that Facebook and Instagram are associated ever since Facebook bought Instagram. Having a Facebook account puts you one step ahead, and makes cross-posting available, once you connect both profiles. It is a must to have a Facebook page to create a business account because you will need to connect it with your Instagram. Furthermore, there are many benefits to having a business profile.

Benefits of Having a Business Account:

  • You have access to Instagram advertising
  • You can see your analytics
  • People will be more likely click on your profile because it looks more professional
  • You will receive an increase in traffic to your account

Below are the steps to follow to switch over your personal account to a business account.

How to Switch Your Personal Account to a Business Account

  1. Turn your Instagram profile to public. A business profile cannot be set to private.
  2. Navigate to your Instagram profile and tap on the settings icon in the top right corner.
  3. Tap on “Switch to business account.”
  4. You will be prompted to connect your account with your Facebook page. Please note that if you have not already created your page, you can at this step. However, it will be a generic page and may be hard to unlink down the road.
  5. Confirm your business profile details and click “Done.”

How Do I View My Instagram Insights?

Instagram’s post insights are currently not available for desktop users, meaning you will have to download the app on a mobile device or tablet to have access. It is also important to note that the insights you view are only up to the point you switched your account to a business profile. However, once you have a business profile set up, it’s easy to access your analytics/insights.

All you have to do is open the app and follow these steps to see your post insights on Instagram:

  1. Go to your profile by tapping your profile picture in the bottom-right corner.
  2. Tap the menu icon in the upper-right corner.
  3. Tap Insights at the top of the menu to the right of the graph icon.
  4. You can now see insights and analytics about your Instagram account. Switch between the three tabs (Activity, Content, and Audience) by tapping on them.

What Information Will Instagram Insights Show?

Instagram Insights has three main categories of information to show its users: Audience, Activity, and Content. Moreover, the three main categories contain subcategories that break down the information even more.

Activity Insights

The activity category gives you insight into the accounts you have reached and the activity your profile is getting from users that have interacted with your content. Under the Activity tab, the two Instagram Insights you can retrieve are Interactions and Discovery.

Interactions goes into further on the activity your account has had, such as the number of times your profile was visited and the number of times your information like your website link, email address, and phone number was clicked on. The Discovery option shows the impressions you have made and the account reach that you have. Impressions is the number of times your content like a post or a story was shown to users. This is vital information to know how far your content is reaching.

Audience Insights

In order to succeed on Instagram, you must begin to interact with your audience. The audience insight lets you know exactly where your top locations are, your followers’ age range, and the percentage of each gender your following consists of.

The locations information allows you to see the top five cities or countries in the world your followers live in. The age range breaks down what age group your followers consist of and even breaks it down between male and female. Lastly, and very important information to know is the days and times your followers are online under the followers section. This gives you the advantage of knowing exactly when to post to get the most activity. Knowing who your audience is, is the first step in being able to market to them correctly.

Content Insights

The content category of insights will allow you to pinpoint the content your audience is resonating with the most. This category has three subcategories: feed posts, stories and promotions. When you tap on this metric, you can see a detailed breakdown of your post, story, IGTV video, Reel, and live video content interactions. The content category includes the number of likes, comments, shares, and replies each post gets.

In addition, the feature also allows you to see your top posts, stories, reels, and lives. This lets you know what kinds of content you should post more often to get more interactions and followers. It also lets you adjust the time frame of those performance metrics (the past 7 days, 30 days, 3 months, 6 months, 1 year, or 2 years) and lets you filter your posts by format (photo, video, carousel post, or shopping post). The promotions category lets you see how your promoted posts are doing.

Importance of Instagram Stats

Your Instagram stats are important to know about your account in order to know where to begin and what to fix. Instagram Insights are also a great tool to use to begin building the perfect marketing plan. If you need help crafting an Instagram marketing strategy, SEO Design Chicago can help. Our team of experts will help you create the content you need to get the most engagement and analyze your Insights to improve upon what is working.


  • How to see post insights on Instagram?
  • What is Instagram Insights?
  • How to make my personal account into a business account?
  • What are the benefits of having a business account on Instagram?
  • Why is Instagram an important platform for businesses to use?

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