In the following article, we will be illustrating how to write a good LinkedIn summary to help you stand out on a network with 722+ million members. Now you might be thinking: is it really necessary to have a good LinkedIn summary? Yes, and in fact, it’s one of the most important areas on your profile. It’s part of the first impression viewers get when looking at your profile and it’s an opportunity to introduce yourself. Also, when recruiters search for candidates, the LinkedIn algorithm takes your summary content into account.
What is a LinkedIn Summary?
Before we get into how to write a good LinkedIn summary, you need to understand what the purpose of the summary is. Located at the top of your LinkedIn profile, the summary box is an open-ended space where you can write up to 2,000 characters on your professional ambitions.
To make it clear, you do NOT want to simply summarize your profile and work history because well – they have access to that information. Instead, you want to discuss who you are in a sincere manner and from your personal point of view. This means including elements of your personality, contextualizing your career, and highlighting some great achievements. Essentially it should give your readers an idea of what to do next – whether that’s accepting your network invitation or reaching out for a job opportunity.
How to Write a Good LinkedIn Summary
Now that you’re convinced, it’s time to see what factors make a good LinkedIn summary.
Remember that LinkedIn only shows a preview of your summary (the first 3 lines or 290-310 characters) unless the user clicks “read more.” So, it’s important that you start strong so that the reader becomes curious, interested, and inclined to click.
It would be best to start off with the most important idea you want recruiters to know about you. One idea could be using your creative writing skills to give a unique opening about yourself. Ask yourself: What are my top soft skills that allowed me to achieve powerful results? What do I love most about your job? What’s a great lesson you learned in previous experiences? These ideas should help you get an eye-catching opening statement.
A Personal Touch
A good LinkedIn summary is written in the first person. The text is about you speaking directly to the reader, so there is no need to hide that. In addition, be sure to talk about what makes you different from competitors in your field. However, it’s important to keep in mind that each industry differs in preference when it comes to writing styles. The creative industries usually prefer a more casual writing style, while other industries such as the field of computer science, might prefer a more serious or factual writing style. All in all, you want to get the reader interested in you.
Keyword and Content Rich
In order to increase your appearance on search inquiries, be sure to use specific keywords in your text. This is because LinkedIn includes summaries that have relevant keywords on the top of the search list. However, make sure to stay authentic while doing so. In addition, take your time to avoid any grammar or spelling mistakes.
You also have the option of complementing the text with visuals – such as informative photos, videos, articles, or a noteworthy e-portfolio.
Keep It Simple and Focused
You want to make sure it’s easily readable with scannable formatting – meaning include short paragraphs and bullets or lists. In addition, while writing keep in mind who your audience is and how they will be able to identify with your text. You should be thinking about what they need and want to know about you as well as how they could benefit from you as a connection.
It’s recommended to follow a clear structure. One example could be: a hook, followed by a goal, then the skills and expertise with proof/evidence, and concluded with a CTA.
LinkedIn Summary Examples
1. Demonstrating Passion
One great way to start off is discussing your passion. For instance, you might say “I am an educator who is passionate about the Montessori method of teaching to improve practical learning for children of all socioeconomic levels.” This can be followed up with a fact or statistic to support why this passion is valid and important. By describing why your job is rewarding to you and for others, it will lure the viewer to click “see more.” This should then be followed by the companies you have worked for and the results you have obtained. Here you are combining your passion with established expertise.
2. Starting with a Story
You can explain to the reader the first time you realized you truly enjoyed working in a particular industry. Remember that stories resonate with people. For instance, you can bring back a story from your youth that is most memorable to you. A good start can be “Ever since I was a little kid, [insert job title] has been my passion.” Then, you go on to explain the story that inspired you to feel this way. It wouldn’t hurt to include some humor.
Let’s say you are a music producer and the first time you tried to produce a track you thought it would be done using a virtual DJ set. Or let’s say you’re a computer scientist and the first time you got a code to work it felt like magic. In this approach, be sure to have a balance between industry keywords, hard skills, and humility. Showing recruiters you are humble and willing to continue to learn is important.
3. Engage Possible Clients or Recruiters
In a short one or two sentences, explain how your business or service makes the lives of customers easier or better. Then follow that with a quick fact about yourself and something you enjoy doing.
For instance, “Helping companies make their social media pages more appealing through graphic design services @[the name of the company].” Here the reader, no matter who they are, understand what they can benefit from connecting with you. Then you can follow it with “I lived in [city name] my whole life.” or “Born and raised in [city name].”
Lastly, you want to end with something you do in your free time, like “frequently reading” or “always cracking jokes.” This will add a touch of personality to your professional ambition. This approach is more a short and sweet style.
4. Speak to the Readers’ Concerns
Without mentioning yourself initially, a great way to lure prospects in is by speaking to their worries directly. For instance, a marketing expert might discuss how frustrating it is to invest money in the wrong campaigns, or how sales are seemingly unpredictable. Following up on this point, it would be smart to actually provide them with a partial solution or piece of advice. In this case, mentioning the trick to make better campaign predictions or what the key assets a company should focus on.
In addition to this, you can illustrate your buyer’s persona and guarantee them that they are in the right place. Don’t be afraid to specify who you are talking to.
5. Factual Approach
Not all industries care for a creative narrative or passionate opening. Rather, they want to know exclusively about what projects you have worked on, tech proficiencies, and certifications. For instance, a software engineer might list: programming languages, database, tools, methodologies, servers, etc. The point here is to focus on what you know and the results you acquired.
6. A 360-View of Your Job, Your Company, and You
In this approach, you want to give the reader an idea of what your current role is, why you enjoy it, what company you work for, and end with some personal facts about yourself. Mention what makes your company different in the field (such as company culture) and why your role excites you. Then, when wrapping up, you get personal about hobbies and interests such as your favorite sports team, where you grew up, your favorite genre of music, or a special collection you have.
Remember that you can use a mix of more than one approach. You might find that starting with a story and speaking to prospects concerns work well together. Also, it might be useful to see a list of what NOT to do and make sure you are avoiding those.
At SEO Design Chicago, we offer a range of services for your LinkedIn profile. If you need guidance writing the summary, we can help you through that. In addition, we can promote your profile via LinkedIn ad campaigns – a great way to get noticed.
FAQs about How to Write a LinkedIn Summary:
- What should I not do in my LinkedIn summary?
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- What are some tips for how to write a LinkedIn summary?
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