Are you trying to figure out how to get more followers for your Instagram account? When it comes to social media, this is essential. You are surely not alone in your battle! With that said, that also means there is an abundance of competition on your journey to Instagram fame. Even so, don’t be discouraged. There is always room for an up-and-coming brand or individual when it comes to social media marketing.
How to Get Instagram Followers
It can be hard to get more Instagram followers. You will often find yourself posting photos and videos with no substantial growth. This can occur because of several factors, but you need to ensure that you are not taking shortcuts on your path. Increasing your Instagram followers through non-beneficial tactics like “clout chasing,” bots, or buying followers will do you no good. These may seem like easy and efficient ways to get Instagram followers, but they will not provide true growth.
The Key to Success
In order to succeed on Instagram you must begin to interact with your audience. This could simply be family, friends, and mutual friends. If you are promoting a brand of some kind, or an influencer, this audience grows exponentially. Following the steps of successful Instagram interaction leads to the growth of your follower count.
5 Ways to Increase Instagram Followers
There is no singular method when it comes to getting more Instagram followers. Instead, there are several set tactics that could possibly appeal to you. Each page or person is unique! This is what sets apart every user on Instagram. In order for your page to succeed, it is best to identify exactly which tactics work best for you.
1. Your Instagram Bio and Profile Picture
This one may sound overly simple, but it is just as crucial as any other tactic. When a user clicks on your page, your goal should be to get them to follow you. The first thing they see is your profile picture and your bio. In order to get more followers on Instagram, you must optimize these two things to the best of your ability. This can be done in a number of ways:
- Make sure your profile picture is clear. Don’t choose an off-center or blurry picture.
- Your bio is concise and to the point. If you are a business, make a mission statement. If you are an individual, keep it short, but try to perfectly describe you.
- Originality is key. Keep users engaged with an eye-catching page consisting of a profile picture and bio they’ve never seen before.
2. Consistent Posting
Instagram, much like any other social media platform, has an algorithm. In order to know how to get more followers on any of these platforms, you should know how to manipulate it. For Instagram, this requires a constant stream of posts. Assuming that you already have the content on hand, you need to make sure you publish it consistently. This is a great way to gain Instagram followers. The best posters on the platform are masters of posting their content in a timely manner. If you do this, it will give you the best chance to be discovered. It is a matter of putting yourself out there and providing yourself more opportunities to be found.
When to Post
Instagram’s algorithm is not purely focused upon consistency, but timing as well. In order to gain more Instagram followers, you should think of your account as a small business. Your small business needs marketing, and that requires tools. There are a number of tools that allow you to queue your Instagram posts far in advance. In recent years, multiple scamming companies have popped up, so make sure you choose one that you trust. Successfully using these tools will allow you to post at the best times available to you. In turn, users will find your posts during peak hours and you will gain more Instagram followers.
You may be thinking to yourself that hashtags are overrated, but that is not the case. This nifty little feature has successfully outlived expectations. Hashtags are a great way to gain visibility and define a specific audience for your page. This applies to both a personal or business Instagram account. You will be able to gain Instagram followers when users see your post associated with a certain hashtag. This will appear on that hashtag’s personal page, or on an Explore page thread consisting of that hashtag. There are also a number of tools that will help you track which hashtags are most successful.
4. Interact with Others
When it comes to promoting any sort of brand, it is never good to be a stranger. This applies to Instagram as well. Even though it is a virtual platform, consistently speaking with those that you know (or don’t know) will help you grow your following. This sort of engagement can come in a number of forms.
- Soliciting a product through direct messages. If you have a product, you can get it out there to individuals, but this may be too direct of an approach for some.
- Responding to comments on your posts. If you directly interact with those who commented on your post, they are more likely to follow you or share your content.
- Comment on other user’s posts. Whether you have a great joke or just something nice to say, a great comment can get your page out there.
- Provide your email or website link in your bio. This will allow users to contact you individually in a more professional space than a direct message.
5. Study the Analytics
If you have an Instagram business page, the platform provides you with statistics on your posts. These statistics include data such as total engagements, likes, comments, saves, and sends. It is always a good thing to see how your current Instagram followers are engaging with you. If you do this, you will be able to see which posts have the most overall engagement. Shifting your content in this direction may ultimately result in finding more users willing to view similar content.
How to Not Get Instagram Followers
Clearly, there are good ways and there are bad ways to gain Instagram followers. The bad ways can be things like “clout chasing,” bots, and buying followers, and these do not lead to active engagement on your page. Remember to avoid these as you try to gain more followers.
1. “Clout Chasing”
“Clout chasing” is a method of gaining Instagram followers through following as many random users as possible. This method relies on these users following you back. In this scenario, a number of things can occur.
- The user simply does not follow you back.
- Your follower-following ratio suffers.
- The user unfollows you once they realize they do not know who you are.
- The user never interacts with your posts.
“Clout chasing” is a quick and tempting method to try to get more Instagram followers, but it often leads nowhere. The users you trick into following you will more than likely never truly engage with your posts.
Bots provide a relatively similar service to “clout chasing.” In truth, they provide nearly the same experience. The difference here is that the bot does all the work for you. You can create or purchase bot accounts that will engage (like and comment) with your posts. This does get your account more engagement, but it is entirely fake. In many cases, fake engagement just drives real engagement away. Nobody wants to see bots crowding your comments when they go to make a real comment. This tactic also does nothing for getting more Instagram followers. These bots only interact and can’t follow your page.
3. Buying Followers
The worst option when it comes to getting more Instagram followers requires the use of money. Again, all of these methods are quite similar, but with a twist. Bots provided you engagement, purchasing followers provides you with a higher follower count. Even if your website of choice ensures that your purchased followers will be “real,” they are not. These followers will do absolutely nothing for you. People will see your account with an inflated number of followers but no engagement on your posts. This will drive away true Instagram followers rather than bring them into your page.
How Are You Going to Get More Instagram Followers?
Instagram is truly a more complicated social media platform than anyone would expect. It can be a simple tool for keeping up with friends, but it can also be incredibly useful for marketing a business or product. The platform’s algorithm requires specific tactics in order for users to succeed. You can begin to gain followers by successfully employing the correct tactics that work for you.
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