Video is an important component of any great marketing strategy. Like it or not, video content is becoming increasingly popular. In fact, according to one study, video is expected to grow to account for 82% of all internet traffic by 2022. If you want to grow your organic web traffic, you need to add video content to your website. If you aren’t a video expert, that’s okay. There are plenty of options online to help you. We’ve made a list of the ten best video editing software for beginners so you can create a video that might even go viral!
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Best Video Editing Software for Beginners
Every business should have a video content strategy. Anyone can learn video editing with the right software! Here are the ten best video editing software for beginners. Some software is better for short form videos, others for motion graphics and yet others are good for editing both photo and video. Each has various pros and cons and comes at a different cost, so you can choose the best video editing program for your needs.
Filmora from Wondershare
Filmora is a multi-faceted video editing software that is touted as being easy for anyone to learn how to use. There are additional options, including FilmoraGo for mobile editing and Filmora Scrn for screen recording and editing. It has an intuitive, easy to use interface and is simple to learn.
Its features include filters, overlays, motion elements, transitions, and even some royalty-free music choices. There is also an “Easy Mode,” which helps you create edits simply by dragging and dropping clips, picking a theme, and adding music. It is also a cost-effective option. You can choose a yearlong package for $39.99, or get a lifetime license for $59.99.
Lumen5 is technically a video editing tool rather than software. If you are a social media marketer, you can use Lumen5 to create fun, short videos for social posts quickly and easily. Lumen5 markets itself as a video maker tool that turns your existing content into social promos.
It’s a great way to dip your toe into video content and incorporate it into your marketing strategy. Plus, it’s easy to use with a drag-and-drop interface. Lumen5 has both a free and paid version. With the free version, you can create as many 480p videos as you want. Or, for $50 a month, you can upgrade to 1080p HD.
Corel VideoStudio is video editing software that offers 360-degree VR and 4k support, and it also offers motion tracking. Motion tracking allows you to track specific objects throughout your cut. Corel VideoStudio offers one of the top motion tracking systems available. However, some say that it is not as fast as some other video editing software options. It comes at a one-time payment of $51.99.
If you’re looking for fun effects, Nero Video is the right choice for you. Nero Video comes with more than 1,000 movie themes and effects, which makes it fun to use. It also comes at an inexpensive price, a one-time payment of $49.99. However, it might not be the best option on this list when it comes to learning how to edit videos.
While CyberLink PowerDirector is not known for being beginner-friendly, it does offer a fairly straightforward interface. They also offer tutorials on how to use their software right on their website. This software also offers tons of options and effects, which is both wonderful and overwhelming. It is also one of the fastest video editing systems available today. However, it is pricier than some of the other options on this list. You get unlimited access to the software for $79.99.
By far the best feature of InVideo is that it is completely hosted on the cloud. You don’t have to download any software to your computer or worry about losing your work. It is completely browser-based and offers plenty of fun tricks and features. It is an excellent option for beginners and more advanced users, too.
There are more than 4,000 templates on the platform for beginners, or more advanced users can create videos from scratch. Plus, there is no watermark on its videos, even if you use their free option. If you are just starting out with video editing software and you don’t want to spend a lot of money, InVideo is a great choice.
Adobe Premiere Elements
Adobe Premiere Elements is an industry leader in video editing software. It also has a Guided Edits feature that is helpful for beginners. This feature offers help from the software with both quick edits and more advanced projects. When it comes to usability for beginners, Adobe Premiere Elements is an excellent options. Adobe Premiere Elements has a one-time price of $79.99.
Pinnacle Studio is at the higher end of the Corel product line, and its price reflects that. However, you get what you pay for. Pinnacle Studio comes equipped with lots of features, like motion tracking, 360-degree VR support, 4k support, multi-cam, and more. It also renders very quickly. Despite all the extra features, Pinnacle still offers a user-friendly and intuitive interface that beginners can learn. If you are looking for speed, or want to invest in a long-term option for video production, Pinnacle Studio is a great option. It comes at a one-time price for $129.95.
Adobe Premiere Pro
Adobe Premiere Pro is one of the most comprehensive options, and arguably the best, video editing software. It comes with a huge suite of advanced features, 360 VR and 4k support, and the ability to share, organize, and store assets online with a team. It also offers the Lumetri Color tool, which allows for color adjustment and manipulation like in Photoshop. This software also allows for an unlimited amount of camera angles. You can get Adobe Premiere Pro for $19.99 per month and see if it’s the right option for you.
If you have an Apple computer, iMovie is the easiest video editing software for beginners. Of course, this one isn’t an option if you’re working on a PC. iMovie has ten high-fidelity filters that are some of the best in the editing game. (Plus, if you have a Mac, it’s free!) iMovie also makes it easy to seamlessly switch between devices.
If you shoot video on your iPhone, or edit a video on your iPad, you can AirDrop it wirelessly and easily to your Mac. One of the coolest iMovie features is its green-screen or chroma-key tool, which lets you place your characters in various locations. It also ties in directly with iTunes and GarageBand so you can add tracks and songs. Finally, you can share your video files using iMessage, Facebook, YouTube, or other platforms.
Apple Final Cut Pro X
If you are ready to try some more advanced video editing software, and price is no object, then try Apple Final Cut Pro X. If you want to be a professional video editor, this is the tool for you. Particularly if you are an Apple fan, this is a huge step up from Apple iMovie. However, it’s by far the most expensive on our list. It can be yours for a one time payment of $299.99.
Up Your Video Content Game at SEO Design Chicago
If you would rather leave tough video editing work to the pros, contact SEO Design Chicago today. Our video editors in Chicago, IL will go the extra mile and optimize your videos for search. Whether you wish to create short form videos or complex motion graphics, our videography experts can help you create videos for your website, social media, and more.
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