For a business to thrive in today’s day and age, using different types of content creation is a must. In fact, many successful enterprises use robust digital marketing tactics, which will include different content mediums. But how can the campaign’s success be ensured? If you’re only just starting your venture, you may want to seek the help of a content creation company. In this article, we will go over what a content creation company is, what the different types of content that can help you with are, and the benefits of hiring one.
What is a Content Creation Company?
A content creation company is a firm that provides quality content in a variety of mediums to an individual or business that requires it. If you are a business owner and want to have a successful digital marketing campaign, content creation is a must! Putting out content is a way for your brand to build trust with your audience, provide value for your customers, and get more exposure for your brand and company; and that larger audience gained could result in more conversions!
You may have questions such as “what kind of content is out there?” and “which kind of content should I put out?” If so, that is something a content creation company can help you with! Agencies like SEO Design Chicago will have professional digital marketers armed with years of industry knowledge who will create the perfect marketing campaign for you. And they will also produce top notch content for you to add to your online presence. But of course, you should make sure that they produce the kind of content that you are looking for, as there are so many.
What Should You Look For in a Content Creation Company?
To avoid wasting your time on an agency who may have incompatible views, poor communication, or are not effective, you should have a few things to have in mind when you are on the search. Here are the things to look for in a content creation company:
Are They Reliable?
When you ask them questions, do they answer promptly? Are there certain questions they avoid giving answers to? You want to make sure the content creation companies you are communicating with are open, transparent, and communicate efficiently, otherwise they may not be as trustworthy as you initially thought.
Do They Add Value Via Their Own Content Creation?
Content creation companies should be able to do as they say, and not just the other way around. Do they have their own marketing blog, social media content, or other kinds of content? Is what they’re putting out there actually providing you with information or is it just fluff? If it’s the latter, this could be a sign that they will do a poor job with your content, as well.
Will They Have Your Best Interests at Heart?
While it would be great to have them do any type of content creation you want, you are also hiring them for their expertise and field experience. This means that they should be more knowledgeable about next steps and not just blatantly agree with what you say. If they do not iterate or try to improve upon your ideas, you may want to move on to a content creation company that will strive to do more.
Do They Have Versatility?
There is a diverse range of content that can be created, and you may not know which one you should use. You will want to work with a company that has experiences working with many different mediums of digital marketing. To do that, you can ask to see a portfolio of their prior experiences. This way you can gauge if you like their style.
Do They Have Proof?
Before trusting content creation companies, make sure they are able to provide evidence of efficacy or be able to showcase prior positive past experiences they have had with other companies. Having case studies will prove that they can deliver great results and you can feel assured that you are spending your money wisely.
Do They Have a Good Reputation?
How can you ensure that they are trustworthy? For starters, you can look to see if there are reviews for them online from established companies. You can also look at their portfolio and reach out to past clients and hear what they have to say. Otherwise you can also ask if they have had long-term clients to gauge what kind of business relationships they engage in to see if it’s compatible with yours.
The Different Types of Content Creation
There are so many different types of content, and there’s no one size fits all kind of content for everyone. Content creation companies will be able to help you craft the right strategy and pick the best mediums to start. But before you begin, here are the general categories of content:
Whether you are direct marketing or creating content for your consumer, blogging is a very useful medium for content creation. While there are slight differences between the two, one of which is that direct marketing via blogs is more so about your product or service than to provide general knowledge over the domain, both are very useful. Both types of blog content creation, when used with SEO in mind, will cause your site to rank higher and lead to more conversions through organic growth.
Creating great copy is essential for email marketing. If the headline doesn’t catch the reader’s attention in the right way, then the email will never get opened and all your hard work in drafting it will go to waste. Conversely, if you have a killer headline, but the email content doesn’t drive the reader to act in the right way, then the email won’t be effective either.
Geo Landing Pages
Geo landing pages are landing pages geared towards a specific area. This is important if your product or service depends upon a certain geographic location or a specific demographic in a certain range. It could be that you have come up with a food delivery service that is only relevant to Chicagoans. How would you make sure they find your page? By using techniques like local SEO, you will be able to attract your target audience.
Social Media Content Creation
Social media content creation is one of the best ways to build consumer loyalty and grow your following. It also allows you to personalize your brand and interact with your audience through engaging content. And on top of all of that, it won’t cost you anything to create a page on popular channels like Facebook, Instagram, LinkedIn, and Twitter, making it a highly effective marketing tool with a low cost.
Ecommerce Product Pages
If you own selling your own products and find yourself writing the product titles, product descriptions, among other things, then you are creating content specific towards ecommerce! Ecommerce product pages can refer to content creation on your Shopify or Amazon pages or anywhere else.
Sponsored content is a type of content that is growing in popularity. It usually involves an influencer or someone with a huge following’s endorsement of your product or service. This can especially be useful if you are just starting out or are in the beginning stages of ecommerce. Having a trusted entity publicly endorse you will get the ball rolling for your company and can open the door for more organic growth.
Photography may not usually be what people think of as traditional content creation, but it is just as important. It is a different way for people to ingest information, so it will stand out more. In some cases, it may be your company’s most prominent digital marketing tool. For instance, if you are targeting the younger demographic, you may want to be on Instagram, which is a platform dedicated to showcasing your photography. Stunning photography will be sure to grab anyone’s attention, so this is a medium worth considering if you find your current viewership to be lackluster.
Videography is an underutilized medium for content creation. The market for this is relatively niche, especially via social media channels, so it may be easier obtain followers in comparison to just using posts. With videography, you have a chance to be creative with duration of length, what the content could be, and even possibly integrate virtual reality into your marketing campaign. Here, the sky really is the limit!
Why Should You Look Into a Content Creation Company?
If looking at all the different types of content was overwhelming, well it doesn’t have to be! It’s common for companies to have trouble creating the right kind of content for their website, blog, social media channels, or any other medium. According to Sproutworth, as many as 63% of businesses don’t even have a documented content strategy. Agencies like SEO Design Chicago have a dedicated team of professional digital marketers and copywriters who will deliver original and quality content, so you don’t have to worry about creating it yourself. Don’t stress any more, and contact SEO Design Chicago today to see how we can help!