The 10 Best Social Media Management Tools

Between creating contacts to publishing content to analytics, it is overwhelming to think of everything that a social media marketers have to do in a day. In light of this, there are many social media management tools that can help you do everything from scheduling social media posts to creating a social media calendar and even providing social media analytics. These tools help streamline work across multiple social media platforms and save time and ensure that your content is reaching the right audience. This article will compare 10 different social media management tools. We will help you determine which social media management tool is best for you.

What is Social Media Management?

Social media management is the process of analyzing your audiences through social media. It uses that information and allows you to develop a strategy to create and distribute content for your specific audience. Being able to manage your social media will allow you to only streamline your work and work more efficiently. Being overwhelmed with social media management means you are unable to focus on creating content for your audience. With these a social media management platform, you will master efficient social media management, be able to create content that is tailored to your audience, and grow your business through social media.

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Importance of Social Media

In 2021, social media has become more important for businesses than ever before. Between Facebook, Twitter, Instagram, and countless other social media platforms, there has never been a better time to fully involve your business within the social media realm. When using social media from a business perspective, you have the opportunity to invest in your social media marketing efforts. Being able to invest in your social media content will allow your business to be seen by a variety of people, thus expanding your audience. Having a personal connection with your consumers means that you can create a trusting relationship with your consumers. If your consumers trust your business, they will trust your product.

Top 10 Social Media Management Tools for Agencies

Social media management tools allow you to manage different social media platforms, monitor your social media presence, perform social listening, offer collaboration features with social media influencers, schedule posts, and give you detailed analytics. A social media management tool is an important part of any social media strategy.

There are many social media management tools out there, but the following are the top 10 best social media management tools for agencies and business owners alike.

  • eclincher
  • Plann
  • Sprout Social
  • Hootsuite
  • Agorapulse
  • Loomly
  • SocialPilot
  • Sendible
  • Buffer
  • Later

Sites and Platforms

There is one difference between a social media management website and a social media management platform. It is is that the platform will use software that will assist in looking at specific statistics. Having this view of your social media in an analytical way will allow you to create marketing strategies. Having marketing strategies will allow you to create content that is most engaging to your audience. By looking at analytics, you can streamline your content in a way that is most effective. This will also allow you to have a plan of action in growing your brand or business on social media. Depending on what you want to use social media management tools for, you may choose to either use a site or a platform.

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Social Media Management Platform Comparisons

Managing a variety of social media accounts can be overwhelming. All of these different sites and platforms can help. The best way to figure out what tool will work best for you is to look at what your business or brand needs. Whether you are interested in social media monitoring, managing multiple social media accounts, creating a social media calendar, or monitoring social media performance, there is the right social media tool for you. The best social media management tools for agencies are different from the best social media management tool for individuals with less experience in social media marketing.

Let’s break down the best social media management tools:

eclincher

eclincher is an all in one social media management tool that is consistently expanding its platform. You will be able to manage multiple social media profiles, schedule social media posts, and campaign track. These are just a few of the many tools that are offered by the clincher. They also have an intuitive scheduler that will allow you to see everything that has been posted to each social media platform. Pricing for each country starts at $59 per month up to $219 a month for more advanced plans. Pricing supports up to 40 social media profiles, however some of their clients have hundreds of profiles which require a more custom social media plan.

Falcon.io

Falcon.io is a cloud-based social media marketing and customer experience management tool. They feature tools for social media listening, engagement, publishing content, measuring, and customer data management. This is versatile for any type of marketer, as well as having features like a social inbox. They provide users with a contact calendar which will allow you to plan, create, and schedule contact and collaboration with marketing teams. You will also have the ability to facilitate the creation of pages using their campaign builder. Pricing starts at $129 a month, and increases based on custom features.

Sprout Social

Sprout Social is a simple yet powerful platform, and is known for monitoring, scheduling social media posts, analytics, anti-management with approval workflows. They provide individual statistics for each post, and they offer post approvals, as well as administration permission settings. There is a social inbox within Sprout Social platform that is meant for communication engaging with your audience. Pricing for Sprout Social begins at $99-$249 a month.

 

Hootsuite

Hootsuite allows you to manage multiple social media networks, connect with customers, and grow your business or brand on social media. This social media marketing platform is well-known for contact creation, organization, scheduling, and social media monitoring. Their educational HootSuite academy allows you to learn social media marketing, as well as being able to pay for certifications that arm you with the skills you need to be successful. Their management tools allow you to bulk schedule, which means that you can upload several social media posts at once. They also offer client management support. They offer a 30 day trial, and pricing is from $29-$599.

Agorapulse

Agorapulse is similar to other fully integrated social media management platforms. Think contain all the main features of scheduling, visual calendar, social inbox, analytics, and team collaboration. They also provide a competitor analysis and allow boosted Facebook post to capture audience. Pricing begins at $79-$399 a month.

Loomly

Loomly is a brand success platform, and they focus on team collaboration. This is an on one tool, that offers advanced analytics, auto generated post mockups, advertising for your post, and more. Well they aren’t a fully integrated tool as of yet, they are mainly focused on content creation. They do have a visual calendar and contact suggestion features that will assist social media management in creating strategy. They provide social modeling and client management features. Pricing is from $34-$332.

SocialPilot

SocialPilot is a fully integrated social media management tool which is geared towards digital agencies or medium size businesses. They provide collaboration tools, permission settings, and custom reporting for clientele. They provide the basics, and their tools also include a full social inbox feature. This allows you to engage with your audience in addition to auto posting. They provide social monitoring and listening which will allow you to become more engaged with your audience from a remote location. Pricing range is from $30-$100 a month.

Sendible

Sendible is a social media management tool that has some of the best social media scheduling tools on the Internet. They have a tool called “Smart Queues” that allows you to maximize engagement by adjusting the best times to publish your content. There’s a shared calendar displaying all your pending updates across any social media channels you have connected, with the option of connecting feeds to curate and automatically schedule future contact. You also have a full set of analytics tools, including an integration with Google Analytics. This helps measure the effect that your social media campaigns have on your website traffic. There’s also a set of collaboration tools, including the ability to delegate tasks to teams or individuals, and a shared media library. Pricing starts at $29 a month.

use sm management

Hootsuite

Hootsuite allows you to manage multiple social media networks, connect with customers, and grow your business or brand on social media. This social media marketing platform is well-known for contact creation, organization, scheduling, and social media monitoring. Their educational HootSuite academy allows you to learn social media marketing, as well as being able to pay for certifications that arm you with the skills you need to be successful. Their management tools allow you to bulk schedule, which means that you can upload several social media posts at once. They also offer client management support. They offer a 30 day trial, and pricing is from $29-$599.

Agorapulse

Agorapulse is similar to other fully integrated social media management platforms. Think contain all the main features of scheduling, visual calendar, social inbox, analytics, and team collaboration. They also provide a competitor analysis and allow boosted Facebook post to capture audience. Pricing begins at $79-$399 a month.

Loomly

Loomly is a brand success platform, and they focus on team collaboration. This is an on one tool, that offers advanced analytics, auto generated post mockups, advertising for your post, and more. Well they aren’t a fully integrated tool as of yet, they are mainly focused on content creation. They do have a visual calendar and contact suggestion features that will assist social media management in creating strategy. They provide social modeling and client management features. Pricing is from $34-$332.

SocialPilot

SocialPilot is a fully integrated social media management tool which is geared towards digital agencies or medium size businesses. They provide collaboration tools, permission settings, and custom reporting for clientele. They provide the basics, and their tools also include a full social inbox feature. This allows you to engage with your audience in addition to auto posting. They provide social monitoring and listening which will allow you to become more engaged with your audience from a remote location. Pricing range is from $30-$100 a month.

Sendible

Sendible is a social media management tool that has some of the best social media scheduling tools on the Internet. They have a tool called “Smart Queues” that allows you to maximize engagement by adjusting the best times to publish your content. There’s a shared calendar displaying all your pending updates across any social media channels you have connected, with the option of connecting feeds to curate and automatically schedule future contact. You also have a full set of analytics tools, including an integration with Google Analytics. This helps measure the effect that your social media campaigns have on your website traffic. There’s also a set of collaboration tools, including the ability to delegate tasks to teams or individuals, and a shared media library. Pricing starts at $29 a month.

social media management tips

Buffer

Buffer is a publishing, analytics, and engagement platform. Their focus is on assisting their clients in growing their audience and telling their business or brands story. Buffer will create a schedule for you by default, however you have the opportunity to tweak this for your convenience. Buffer is primarily for scheduling updates. However you can use Buffer Analyze, which has deeper analytics into things like engagement metrics, follower demographics, and organic versus paid posts. However, this costs an additional $35 a month. For an extra price, Buffer can be collaborative, and allows you to approve new posts before they’re added to the queue. The free plan includes one user, three accounts, and 10 queued posts per profile. For $15 a month, the pro plan includes one user, eight accounts, and 100 queued post per profile.

Later

Later is a scheduling app that is for posting images and other visual content on social media platforms. The one thing that sets this apart is the free forever plan that is useful for small businesses. If you choose a paid plan and you have an Instagram Business account, you will be able to collect content and add it to your library from stock photos through Instagram by pulling specific content from hashtags, mentions or tags. Paid plans have more options of what they can post, including videos stories and multiple photos in one post. The posting calendar is simple to use. You are able to use hashtag suggestions in order for your content to have the highest performance possible. Later is free for one social set, 30 posts per profile, and limited features. For $9 a month, you’ll be able to have the starter plan with more media types, analytics, and automated features.

Which is the Best Social Media Management Tool?

Now, you know the best social media management tools. But which is best for you? The best social media management tool will depend on your needs. Some social media management software is better for professional social media managers and others are better are beginners. If you are still unsure which social media management tool is right for you, contact our expert social media managers today. We know the best social media management tools for agencies and for small businesses.

Create a Social Media Marketing Plan with SEO Design Chicago

If you need assistance deciding between the best social media tools, with social media scheduling, or managing all your social media, partner with SEO Design Chicago. We are one of the top social media marketing agencies. Our team of social media managers can help you create a social media strategy, create social media posts on all major social media platforms, and more. Contact us today!

FAQ:

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