How to Create an SEO Content Template

Are you interested in creating an SEO content template? As you might have guessed, at SEO Design Chicago we are experts in SEO. We have created our own content template for our own articles on our marketing blog. Now, we can help you create your own SEO content template. This article will tell you how to create an SEO content template, the steps for creating SEO content, and how an SEO agency can help you create SEO-friendly content. 

What is an SEO Content Template?

SEO Content TemplateFirst, what is SEO? SEO stands for search engine optimization. Search engine optimization is the practice of increasing the quantity and quality of a website’s traffic from search engines. An SEO content template is a template for how to write an article that will rank highly for a particular keyword on search engines. You can create your own SEO content template in Google Docs. Google Docs helps provide many of the tools you will need to create an SEO content template, like headings. That is why we recommend creating your own SEO content template in Google Docs. However, there are also SEO content templates available online that you can use, too. This framework, or template, can be used by your company’s content creators to create your website’s content. This way, your content will be universal throughout your website and also be optimized well for search engines. You can share this template with everyone necessary in your company. Keep in mind that your SEO content template is a living document. You can make changes or add notes as necessary. 

Organic SEO 

Organic SEO is an online marketing strategy that is made up of several tactics to help your website rank high at the top of unpaid, organic search engine results pages. Though there are paid methods of increasing your search ranking, these are not recommended strategies by professionals. It’s best to increase your search ranking organically. But how do you achieve organic SEO? You can by creating search-engine friendly content for your website on a regular basis. In this article, we will go over the steps for how to create SEO content for your own website.

How to Create Your Own SEO Content Template in Google Docs

Content TemplateLet’s discuss the steps for creating your own SEO content template in Google Docs. =The first step is to open a new Google Doc and add four main sections. These sections should include competitive benchmarking, page content, meta, and keywords. In the first section, you can include a screenshot of the content of your competitor’s you’d like to beat. You can find this content by searching on a search engine for content like what you’d like to publish. Then, look at your competitor’s content and see how you can improve it. Identify content gaps. What information is missing? The second step is to include the relevant keywords for the topic of your article. You can use a tool like the Google Keyword Planner or SEMrush to find relevant keywords. Include this list for your content creators of the keywords you would like to rank highly for on search engines. The third step is to add a page content section. This section will break down where you want to use which keywords. What is your focus keyword? What are your secondary keywords? This section might look like an outline for a term paper you wrote in high school or college. Next, it’s time to actually create your SEO content!

Steps to Create SEO Content

SEO ContentLet’s go over the steps for creating your own SEO content. 

Keyword Research

The first step when creating an SEO article of any kind is keyword research. There are many steps to finding the right keyword for your website. Once you choose the topic of your article, you will next conduct keyword research to find out which words you will need to use in your article that are relevant to that topic. For this step, you might want to use a keyword research tool. There are hundreds of keyword research tools available online. One example of a keyword research tool is the Google Keyword Planner. This tool will help you find other similar keywords that are similar to the main keyword you are writing about in your article. 

Write Headings with Your Keywords

Next, you will incorporate your keywords into the headings of your article. Heading tags are extremely important for SEO. Each section of your article should begin with a heading containing one of your keywords. The heading should detail what the section of the article is about. These headings help make your article accessible for anyone reading on a screen reader or on another assistive device. They also tell your readers and search engines more about what your article is about. Search engines skim your article and glance at your headers to see what keywords you are using. 

Utilize Your Keywords Throughout Your Article

Don’t forget to also utilize your keywords throughout your article, not just in your header. You want to evenly distribute your keyword through the article so that both your readers and search engines will realize that’s the main topic the article is about. The total amount of times you want to use your keyword in your article depends on how long your article is. However, be careful. You want to avoid keyword stuffing. Keyword stuffing is the practice of overusing focus or target keywords, even when they aren’t relevant. Make sure you use your keywords naturally throughout your article. 

Write Original Content

It’s important when creating SEO content to make sure your content is original. You do not want to duplicate content that already exists on the internet (even content that exists on your own website!) Though much of your content might be about the same large topic, make sure each individual article has its own subject matter. Originality is key for SEO content. The goal is to establish yourself as an authority in the eyes of search engines online on whatever your main topic is. The way to do that is by regularly producing fresh, original content. If you duplicate content, it will hurt your SEO. 

Add Internal and External Links

When writing your content, make sure to add both internal and external links to your article. Internal links are links to other articles and pages of your own website. External links are links to other websites. Linking to other popular websites that are authorities on the subject you’re writing about helps boost your SEO. (It also helps to acquire links to your content from other websites. These are called backlinks.) It’s a good idea to make sure when your readers click on your links, they open in a new window so they don’t stop reading your original article. Then, make sure your anchor text (anchor text is the text you use in your links that is hyperlinked and blue) is relevant to the link. Anchor text is also important for SEO.

Add and Optimize Your Images

The next step is to add images to your content and optimize your images for search engines. Adding images to a long, wordy article breaks up the chunks of texts for your readers and makes it more interesting. Images will keep your reader interested in your content for a longer period of time. Plus, you can add alt text to your images. Alt text tells search engines what your images are about. It also helps screen reader users, too. So, include a brief description of the image as your alt text. Just make sure to keep your images and your alt text relevant to the topic of your article! 

Create an Infographic

This next step is optional. If you’d like, you can add an infographic to your content. Infographics are graphics that contain information and present data and facts in a visual manner. There are several different kinds of infographics, like comparisons, lists, graphs, and more. An infographic helps boost your SEO. Search engines like original, fresh content. They also like content that it takes effort to create. Infographics also help present important facts or data from your content to your reader in an easily digestible manner. Additionally, they are easy for your readers to share on social media. 

Optimize Your URL

Next, make sure to optimize your URL. The URL of your article should always contain your focus keyword. Your URL is one of the first places search engines will scan to see what your content is all about. That’s it! Now you know how to create your own SEO content template and how to create SEO-friendly content.

Improve your SEO Strategy with SEO Design Chicago

SEO Content StrategyWe know that creating SEO content is hard work. Though we have outlined the steps for your own SEO content template and SEO strategy in this article, SEO is a very specialized industry that is changing every day. If you would like help creating SEO content for your own website, contact SEO Design Chicago today. SEO Design Chicago provides SEO content writing services for a variety of businesses across the United States. 

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