Social media influencers gained their title by having an audience who look up to them as authority figures. People become considered social media influencers based on the effect they can have on other people’s decisions. Almost half of the world’s population actively uses social media. This shows that social media influencers can reach a huge range of people, and therefore have a large impact on lots of people’s decisions. These social media influencers keep their popularity by regularly posting and utilizing marketing techniques. Anyone can become a social media influencer, and here is how.
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Types of Social Media Influencers
Social media influencers do not all look the same. They range by what social media platforms they use, how many followers they have, and what type of content they create.
Anyone can be a social media influencer, regardless of how many followers an individual has. The least exclusive category in nano-influencers. To be deemed a nano-influencer, you can have less than 1,000 followers. These followers are still very engaged and listen to the social media influencer’s opinions. Certain companies and brands may not believe nano-influencers have enough importance to represent the businesses, but they can have a great influence over a small number of people.
The next step up is micro-influencers. For the most part, they do not well know influencers, but rather are everyday people. They still have an engaged audience that listens to their perspective.
Macro-Influencers and Mega Influencers
Then, we have macro-influencers. They can be incredibly influential, with anything under a million followers. Lastly, we have mega influencers, which is anyone with a social media following of over 1 million followers. They have a huge audience and have an immense influence on the audience’s decision-making.
Examples of Social Media Influencers
When learning how to become a social media influencer, it is helpful to research current influencers. What are the things they are doing well? What are they doing poorly? Which positive aspects are you able to recreate?
Addison Rae is a social media influencer who has gained a gigantic following on the popular platform TikTok. TikTok can be incredibly profitable, and Addison Rae has built a career around being an online influencer on that platform. She has gained the following by being a trendsetter in fashion and choreographed dances on the app. She posts consistently and is constantly brainstorming unique content.
Although she is famous for her presence on TikTok, she is also actively famous on platforms such as Instagram and Twitter. Her popularity continues to grow, and so does her presence on various social media platforms. Addison Rae has over 80 million people that follow her TikTok for lifestyle, fashion, and travel advice. Her presence on TikTok has made her a well-known mainstream celebrity as well.
Jenna Marbles is an iconic social media influencer because of her large following on YouTube. Within the last 10 years, Jenna Marbles has become famous for her hilarious sense of humor and comedy posts on YouTube. Marbles has consistently posted funny skits on a variety of topics. Her most famous YouTube skits include, “How to Trick People into Thinking You are Good Looking,” “How To Avoid Talking To People You Don’t Want To Talk To,” and “What Girls Do in the Car.”
Due to her following on YouTube, Jenna Marbles has made a career out of being an online influencer. Her popularity has also spread to Instagram and Twitter. Marbles has made her presence into a career and gets paid for her videos, as well as for sponsorships and appearances at events.
Logan Paul initially became a social media influencer because of his popularity on the platform Vine. He was initially successful on the app Vine and then transitioned to YouTube, Instagram, and Twitter. Logan Paul is famous for his hilarious humor, but part of his popularity comes from his toe-the-line humor. Additionally, he has utilized his good looks in order to be a successful social media influencer. On Vine, he would post videos of him pulling somewhat offensive pranks and doing tricks. Logan Paul has made hundreds of thousands of dollars through sponsored posts alone.
By casting himself across many social media platforms and consistently posting, he has become a very successful social media influencer. After becoming a successful online influencer, Logan Paul attempted to be an actor as well. He landed a handful of smaller roles on various different shows.
Danielle Bernstein has gained the title of social media influencer for her blog WeWoreWhat and her immense following on Instagram. She began the fashion blog WeWoreWhat when she was in college at the Fashion Institute of Technology. On her blog, she posted fashion items and designers she loved as well as fashion advice. Her blog eventually became a place to find new trends.
Her career has blossomed in many other ways. She has made various clothing lines and partnered with many notable brands. She has been controversial, as she has been caught stealing designs and copying other businesses. Additionally, she has used clothing inspiration from smaller influencers and passed them off as her own. Although she has not truly admitted to any of these charges, it is apparent that her work has not always been her own.
How to Become a Social Media Influencer
Becoming a successful social media influencer takes time and dedication. Although it may not seem like it, it is not something that happens overnight.
Step 1: What is Your Area?
What kind of topics will you be focusing on? Are you a great comedian? Do you want to influence people on fashion? Picking your niche is incredibly important in becoming a social media influencer. You have to have knowledge of your niche in order for people to follow your advice. You can have a combination of a couple of different niches, but if it is too broad, you will likely be unsuccessful.
Step 2: Pick Your Platform(s)
What social media platforms will be the most successful in promoting your niche? It may be important to consider what kind of people you can target on each platform. If you want to post photos, Instagram may be best suited for your goals. If you want to post videos, perhaps try TikTok or YouTube. It all depends on your niche and target audience as well.
Step 3: Set Up Your Account
How can you optimize your account? It is very important to take into account marketing techniques in order to have a successful account. One way to do this is to have an engaging bio. The bio is the first thing people see on your account for most social media platforms. You want to tell your audience about your niche and why people should follow you. It is a moment to convince someone to engage with your accounts. Another important aspect of setting up your account is using a relevant profile picture. This is another way to tell your target audience what your niche is and why they should engage. Lastly, consider switching your account to a business account if that option is available. That way, you can have insights on important data that can help you further your account.
Step 4: Post Unique Content
In order to be a successful social media influencer, you should post unique content. People will want to follow you if they cannot find the same content from other social media influencers. It is important to be your authentic self. It is hard to become a successful social media influencer if you are posting the same content as many other people.
Step 5: Post Consistently and Post Relevant Content
The fifth step in how to become a social media influencer is to post consistently. You want to make your presence unforgettable. Not only post consistently but also post things that are relevant to your niche. If you post quantity over quality, it will not help your business whatsoever. If you would like to be a social media influencer, you must commit to it and be dedicated to creating your content.
One way to help you consistently post is to create a content calendar. In this calendar, you can map out your goals as well as how you plan on reaching your target audience. You can determine the frequency in which you plan on posting as well as what days you would like to post. The content calendar can help determine what time is best to post as well.
Step 6: Incorporate Strategy
Lastly, you must incorporate marketing strategies to become a social media influencer. A few strategies are:
1. Tag other people and use hashtags. Tagging other people can generate traffic to their pages, and perhaps they will tag you in the future and generate traffic to your account. Hashtags are especially helpful in reaching your target audience because they may be searching for the things you are knowledgeable about.
2. Interact with your audience. You want to be personal and form a connection with your audience to gain their trust. If they trust you, they are much more likely to follow your advice and trust your overall influence.
3. Collaborate with other influencers. Form a community within your niche and you will be able to reach a larger audience.
- What is a social media influencer?
- Who are some prominent social media influencers?
- What are the different types of social media influencers?
- What are some platforms social media influencers use?
- How can I become a social media influencer?