LEARN CONTENT BASICS
First, we’ll start with the fundamentals of content creation. We’ll also discuss your goals. What are you hoping to achieve with your content creation strategy? We’ll help you determine what kind of content will be best for your company.
AUDIENCE RESEARCH
The next step is to determine who your audience is and what they want. This will help us keep your audience in mind as we create your content. We’ll teach you how we research your target audience and their needs and wants.
SEARCH ENGINE OPTIMIZATION
The next step is SEO! We’ll teach you how to perform keyword research and how to optimize your content to rank well on search engines. Every content creation strategy needs SEO.
BUILD AUTHORITY ONLINE
Next, we will teach you what an excellent content strategy looks like and what it can do for your business. We’ll teach you how to build content that actually works. If your content strategy hasn’t been working, we’ll determine why.
CONTENT CREATION
Now, it’s finally time to create the content itself. Whether you are creating blogs, videos, photos, ebooks, or more, we can help you create a strategy. We’ll teach you how to build an editorial calendar as part of your strategy.
POST-PUBLISHING ANALYSIS
The final step of our content creation training is to teach you how to analyze your content. How is your ROI? We’ll teach you how to use data analysis to improve your content strategy over time.
