Believe it or not, the registered number of chiropractors in the United States is over 70,000. That is a lot of competition you are up against. That means it is time to start promoting your chiropractic business to become the one people know and love the most! But how do you do that? There are so many different aspects and options in marketing that you could choose from. And some, like local chiropractic SEO, are better suited for your practice than others.
That’s where local search engine optimization comes into play. You may have heard the term in passing when figuring out your marketing strategy for your chiropractic business, but do not worry if you do not know what it is or does. That’s why you are reading this article, after all. In this article we will discuss what local chiropractic SEO is, why local search engine optimization is important to promote your business, and the best local search engine optimization practices to utilize.
What is Local SEO for Chiropractors?
So, you want to expand your chiropractic SEO strategy. Learning about local SEO is the first step. Search engine optimization, or SEO, is the practice of improving the quality and quantity of your website content to increase conversions and website traffic through search engine results. SEO targets organic search results rather than paid search results.
Local SEO is the same idea as SEO, but with location-based targeting attached to it. Local SEO is a specific strategy that will help make your chiropractic practice rank higher in local search results on Google. That means you are focused on targeting a local audience within a set of parameters instead of a statewide or nationwide audience.
For example, someone may search “chiropractor near me” or “chiropractor business within 10 miles.” Those keywords tag it as a local search with physical, geographical boundaries. So, a chiropractic business two cities over does not appear on the search result page. If you have established a consistent connection with returning customers but want to enhance it or attract more customers, or you are just starting your chiropractic business, then local SEO for chiropractors is a great tool to help get you started.
Why is Local SEO for Chiropractors Important?
A successful chiropractic business means a reliable stream of returning patients and new patients seeking treatment. Just like any other medical practice looking to expand its market base by gaining more customers, it is imperative to promote your chiropractic business in a time when the medical competition is extreme. You will need a hefty toolbox of SEO techniques for chiropractors and other marketing strategies to make your medical practice stand out from the thousands of others that offer the same services.
With local chiropractic SEO, you can bring better leads and patients to your practice with the use of the marketing techniques. SEO provides a higher ROI as well as increase credibility, visibility, traffic, branding, and reputation. That’s why the traditional marketing tactics like TV and print media are becoming less popular – because the ROI is much lower than using SEO. With our lives being primarily online these days, it’s important to have a good grasp on how you can use that to your advantage to skyrocket your chiropractic business’ website and foot traffic.
The primary reason local SEO is important for chiropractors and other doctors is that potential patients can locate you easily on the internet. It is even better if your practice is listed under the first three results on Google, called the Google local 3-pack. This raises your website’s visibility majorly as it is the first set of results a user will see on the search result page. People also tend to perceive the first results as more credible than the results below it. We’ll explain more in a bit why the local pack is so principal to getting more website traffic.
Credibility and Reputation
Chiropractic local SEO helps cement the credibility and reputation of a chiropractic business. Like we said before, the higher up your website is on the search result page, the more credible and authoritative it is perceived to be by users. A potential patient is more likely to click on your website as a result even if they know nothing about your medical practice. A vote of confidence can be linked directly to Google’s website rankings.
One of the best parts about utilizing local SEO is that it focuses primarily on organic search results, not paid search results. That way, you spend less money on acquiring new patients. This is because other forms of advertising are much more expensive than the SEO techniques we will show you later. Also, with local SEO, it means a patient is already doing the hard work of searching for your type of business; you just need to present yourself to them.
Best Local SEO Techniques for Chiropractors
It may seem intimidating or confusing to get started with implementing local SEO techniques into your marketing plant or your chiropractic business. Don’t worry — it’s a lot easier than it seems. While there is not really a wrong place to start with promoting your chiropractic business, starting off on a strong foundation will be very beneficial. Here we have listed the most useful local SEO techniques to use in order to become the best chiropractor in the area!
They may not seem like much, but keywords are going to be an integral part of your local SEO strategy. We could even argue that they are the most important part of all the best local SEO techniques that will be beneficial for your chiropractor business.
Keywords are the words you include in your website content that are related to your business. For a chiropractor located in Sacramento, some keywords would include, “best chiropractor Sacramento,” “chiropractor in Sacramento,” “Sacramento chiropractor,” and the like. Keywords are important because when Google sends its web crawlers to comb through websites that relate to a user’s search query, it will look for these keywords in your website content or Google My Business profile. If it contains a keyword, Google will tag it and index it, and present it to the user on the search engine result page. The more keywords you have, the higher up Google will display your website.
To choose relevant chiropractic keywords, you have to understand how your potential patient thinks. Start with selecting the most relevant keyword a potential patient might use when searching for a chiropractor.
It is also worth noting that you should opt for natural keyword usage in your website and content when it comes to marketing for a chiropractic business. Google will penalize a website that crams too many keywords in one spot.
Web Design & Development
Don’t disregard the web design and development of your chiropractic business website — the user experience on your website is just as important as the services you offer. A potential customer will leave your website if it takes longer than a few seconds to load. That’s why it’s essential to make sure your chiropractic web design and development is the best it can be.
Web development also includes web design for chiropractors, meaning the layout and accessibility of your website. You want your website layout to make sense and look attractive, whether that’s the actual color scheme you use or the relevancy of the menu options. Include the name of your business or logo somewhere near the top of the pages where people can easily spot it — it is the face of your business after all. Your website must also be user-friendly and accessible. That means no extra pages that don’t really make sense to your medical practice or a difficult layout to manage. It is also imperative to make sure your practice is optimized for mobile users. More often than not, people are searching for local businesses on their phone, so making sure your chiropractic website can be mobile will make a world of difference.
Don’t take content from other chiropractic businesses. Doing so will damage your reputation and your Google search engine ranking. Rewriting content is acceptable to keep your patients engaged, however, but the best strategy is to write your own original content to distinguish your practice from others. Content can include any of the following:
- Blog posts
- Photos and videos
- Photos and videos
Make sure to choose content that is relevant to your chiropractic business. Photos and videos are the perfect place to start. Also, content is where you are going to include a lot of your chiropractic keywords, but remember, don’t overuse them and space them out evenly as best you can.
Google Business Profile
A Google Business Profile (formerly called a Google My Business page) is great because it allows you to tie together all the previous best local SEO practices. Google My Business is a profile you can create on Google for your chiropractic business. Within the profile, you can include:
- Medical practice name
- Website link
- Physical address of practice
- Hours of operation
- Contact information (phone number, email, etc.)
- Business category
- Photos and reviews
Just make sure to follow Google My Business best practices. All of these will aid in the credibility and authority of your medical practice. Incorrect or missing information means missing out on potential customers.
Other Local Listings
When you choose SEO Design Chicago for chiropractor local SEO services, we will also insure that you are included in other chiropractic online listings.
SEO Design Chicago Offers Local SEO Services for Chiropractors
Now that you have the basics on how to utilize local SEO for chiropractors, you can put it to good use to bring in more patients and gain website traffic and conversion!
We know this was a lot of information all at once, but don’t worry about having to learn each new local SEO technique because that’s what SEO Design Chicago is for! We will do all the work for you so you can continue expanding your business and making the lives of those around you just a little bit better. SEO Design Chicago has worked with chiropractic clients in Chicago and across the country providing marketing, consulting, and digital strategy services. Even if you are not located in Chicago, we have worked with clients everywhere from Sacramento to Austin to Miami. No matter where you are, SEO Design Chicago is the agency for you. You don’t want to miss out!
- What is local SEO for chiropractors?
- What are the benefits of local SEO for chiropractors?
- Do I need local SEO for my chiropractor practice?
- What is local SEO?
- What are the best local SEO strategies for chiropractors?