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Real Estate Paid Search Marketing Case Study

Real Estate Paid Search Marketing Case Study

Industry:  Real Estate

A Real Estate client was looking to enhance their previous search campaign. They saw the value in having a strong emphasis on paid search but were looking for better results. SEO Design Chicago helped this client by updating their existing paid search campaigns. This resulted in a 97% increase in conversions and a cost reduction of 130% in CPA. 

345%
increase in local search results

167%

Increase in web traffic from Google advertising

Web Page Templates45%

 Rise in New client interest in the first six months

Challenge:

A regional real estate company in Chicago was looking to get better performance out of paid search. They were doing paid search in house and learning as they went.

real estate paid search campaign
real estate paid search

Solution:

Google Ads

Google Ads is one of the biggest platforms for advertising online. We were able to help this client drive new interest to their website through a Google Ads campaign. This was an essential element to the overall paid search strategy we wished to accomplish.

On Page SEO

When it comes to improving SEO, on page SEO is one of the most direct and effective ways to enhance rankings. On page SEO refers to the efforts made on your own website in order to optimize your website for search result rankings. We improve this client’s website through improving meta tags, keyword research and implementation, as well as streamlining any excessive HTML source code.

Google Tag Manager

Many clients come to use having already set up a Google Analytics account but not many of them have used Google Tag Manger. Google Tag Manager allows you to take your website analytics reporting to the next level by tracking how visitors use your website. We helped this client keep track of where potential interest was and how often that became a real lead.

Local Search

For a industry, such as real estate, it is important to reach potential clients in your area. Location is just as important in selling a property as it is in finding interest in one. We knew local search was the key to improving both the search results and business of this client. By focusing efforts on gaining interest in the regional market of the client we were able to have them rank higher in searches for specific neighborhoods and towns that that client typically operates in.

Results:

  • Updated existing paid search campaign
  • Improvements in client’s paid search campaign resulted in a 97% in conversions
  • 130% cost reduction for their overall paid search CPA efforts
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real estate paid search marketing

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