Ecommerce Website Development Case Study
Industry: Eyewear – Ecommerce
SEO Design Chicago helped an ecommerce website create a stunningly designed, brand and image with multiple templates and page layouts. We assisted the company with optimization of header tags and internal linking. With keyword research, the products and their names were optimized using SEO best practices.
34
WEB PAGES CREATED
100%
100%MOBILE AND RESPONSIVE
8
8WEB PAGE TEMPLATES
Challenge:
The company needed a new ecommerce website to sell their unique and stylish sunglasses online. We helped the company create a platform that is user friendly and easy to find all of their products. We synchronized their inventory with a third-party distributor, enabling the company to store their product off-site and integrated with cost-effective shipping options.
Solution:
WooCommerce
Used WooCommerce capabilities to build a fully functional online storefront to sell sunglasses and other accessories. Products are easily managed and added to the website, with offsite shipping capability and inventory synchronization.
WordPress Web Design
We created an ecommerce website using the WordPress platform that is very user friendly on the backend to easily make website updates. We designed multiple webpage templates in order to maintain the consistency of the different types of content with latest web development and design best practices.
Google Analytics
We installed and created Google Analytics conversions and goals so that the client was able to optimize their ongoing ad spend. The client is able to see the individual impacts of Google, Facebook and Instagram advertising and scale their budget accordingly. Retargeting was also setup to deliver messages to clients that had left items in shopping carts without making purchases.
Google Ads
SEO Design Chicago built a custom Google Ads campaign based on best practices for Adwords (Google Ads). Campaigns were continuously optimized until we decreased the cost per acquisition by 86%.
Facebook and Instagram Marketing
We built a Facebook Marketing campaign to target customers from the clients other ecommerce websites. We also used the clients data from offsite events to target customers with specific frames and styles indicated by intake forms from summer events and festivals.
Results:
- 100% Mobile and Responsive Ecommerce website.
- Website optimized for retargeting and conversions leading to a 300% increase in online sales by month 3.
- Trained internal staff how to make updates and upload new products with the WooCommerce theme.
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