413%
163%
44%Challenge:
A growing cannabis company was having trouble creating content that resonated with suppliers, vendors, and customers.
Solution:
Content Creation
The cannabis industry is one that is just starting to emerge. Because it is so new many people are searching the internet for more information on the subject. With this already established audience its important to provide information online that those who are searching can find. Our team of writers were able to provide this client with multiple new content, in the form of web pages and blog articles, that focused on highly searched subjects, driving new attention to their website.
SEO
SEO is a multifaceted process that is unique to each client. We were able to help improve this client’s search ranking through tactics such as keyword research, content creation, and link building. This helped attract the attention of search engine algorithms, leading to new audiences interacting with their site.
Conversion Rate Optimization
Conversion Rate Optimization (CRO) is the process of getting website viewers to convert into engaged customers via UX optimization. We were able to provide this client with an improved layout that improve customer engagement and increased new leads.
Link Building
Link Building is the process of creating a network of hyperlinks, connecting different pages of your website with each other as well as getting your website linked on other websites. This is something that search engine algorithms look for when generating search results, by doing this we were able to improve the client search ranking immensely.
Results:
- Wrote new content for the client’s website that was optimized for search results
- Established an influencer campaign that helped expand the reach and consumer awareness of the client’s products
- Increased new vendor leads by 63%
