Window and Door Marketing Case Study

Industry:  Windows and Doors Company

SEO Design Chicago helped an e-commerce website create a stunningly designed, brand and image with multiple templates and page layouts. We assisted the company with optimization of header tags and internal linking. With keyword research, the products and their names were optimized using SEO best practices.

82%
 year over year Increase in Leads

145%

increase in Organic Traffic

Web Page Templates175%

Year over year increase in phone calls

Challenge:

A regional window and door company with over 30 years of experience in the market was looking to expand their online footprint. The company used a website that was patched up through several web developers that needed to be modernized but not replaced.

Window and Door Marketing Examples
windows and doors marketing

Solution:

WordPress Web Design

We created an updated website for the client using the WordPress platform that is very user friendly on the backend to easily make website updates and changes.  We optimized the website so that visitors had the best possible experience on desktops, mobile and tablet. Adding video to the website allowed the window and door company to highlight and show how a window is replaced properly.

Google Analytics

We updated and created Google Analytics conversions and goals so that the client was able to see what their advertising budget was actually doing. The client is now able to understand what weight Google Ads, Facebook Ads, Bing Ads and organic traffic have on conversions and revenue for their company.

Google Ads

Before we started the Google Ads account was disjointed and difficult to adjust for seasonality.  After completely rebuilding the structure of the account, the client is now able to turn off products like siding in the winter when nobody typically searches for this service.

Facebook and Instagram Marketing

Facebook and Instagram marketing opened up a new world of possibilities for our window and door client.  In the past they had gone from posting items about holidays that potential customers didn’t see and didn’t care about. We created an action plan where we targeted past clients, and also targeted specific subsets of potential customers based on types of dwellings in specific geographic areas.

SEO

We optimized all of the header tags, meta descriptions, title tags and page names so that the pages would be properly indexed by Google and Bing. The internal linking structure was completely updated so that users can easily find the specific items that they were looking for on all devices.

Local SEO

For a service-based business like a window and door company it is important to be found in local search.  We corrected citation errors and added content to multiple directories that resulted in a 280% increase in google my business based traffic alone!

Results:

  • 100% Mobile and Responsive website with great UX on all platforms
  •  Ongoing SEO plan that focused on local search and optimization of product pages that led to an increase of organic traffic that was the highest the organization had ever seen.
  • Trained internal staff how to make updates and upload new products and content to their website
View more case studies
marketing for window and door companies

To learn more about similar ecommerce website design projects and third party integrations, contact SEO Design Chicago today!

Contact US