WordPress Web Design
We created an updated website for the client using the WordPress platform that is very user friendly on the backend to easily make website updates and changes. We optimized the website so that visitors had the best possible experience on desktops, mobile and tablet. Adding video to the website allowed the window and door company to highlight and show how a window is replaced properly.
We updated and created Google Analytics conversions and goals so that the client was able to see what their advertising budget was actually doing. The client is now able to understand what weight Google Ads, Facebook Ads, Bing Ads and organic traffic have on conversions and revenue for their company.
Before we started the Google Ads account was disjointed and difficult to adjust for seasonality. After completely rebuilding the structure of the account, the client is now able to turn off products like siding in the winter when nobody typically searches for this service.
Facebook and Instagram Marketing
Facebook and Instagram marketing opened up a new world of possibilities for our window and door client. In the past they had gone from posting items about holidays that potential customers didn’t see and didn’t care about. We created an action plan where we targeted past clients, and also targeted specific subsets of potential customers based on types of dwellings in specific geographic areas.
We optimized all of the header tags, meta descriptions, title tags and page names so that the pages would be properly indexed by Google and Bing. The internal linking structure was completely updated so that users can easily find the specific items that they were looking for on all devices.
For a service-based business like a window and door company it is important to be found in local search. We corrected citation errors and added content to multiple directories that resulted in a 280% increase in Google my business based traffic alone!