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SEO Design Chicago helped a towing company in Chicago’s Western suburbs dominate local search results for emergency roadside assistance and generate a consistent flow of service calls through targeted digital marketing.
345% increase in service calls
#1
Google Maps ranking in 8 target communities
$23
Cost per service call
Challenge:
A 24/7 towing company serving the western Chicago suburbs was being outranked by national roadside assistance companies and aggregator apps. Despite fast response times and competitive pricing, they couldn’t capture enough emergency calls from motorists in their service area.
Solution:
Google Local Service Ads
We set up Google Local Service Ads with the Google Guaranteed badge, giving them instant credibility with stranded motorists searching for help.
Multi-Location Local SEO
Our multi-location SEO strategy optimized their presence across 8 suburban communities with location-specific landing pages for each service area.
Mobile-First Website
We built a mobile-optimized website with prominent click-to-call buttons, real-time availability, and fast loading times critical for emergency situations.
Reputation Management
Our review generation program helped them collect over 200 Google reviews, building trust and improving local rankings.
Results:
345% increase in service calls within 8 months
Achieved #1 Google Maps ranking in all 8 target communities
Cost per service call reduced to $23
Added second tow truck to handle increased call volume
