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SEO Design Chicago helped an assisted living community in Chicago’s North Shore increase tour bookings and occupancy rates through targeted digital marketing strategies that connected with families searching for quality senior care options.
245% increase in tour requests
94%
Occupancy rate achieved (up from 76%)
$890
Average cost per move-in from digital channels
Challenge:
A boutique assisted living community in Evanston was struggling with declining occupancy rates despite offering exceptional care. Families were choosing larger, more well-known competitors who dominated online search results. The community needed to increase visibility and communicate their unique value proposition.
Solution:
Website Redesign
We created a new website with virtual tour capabilities, resident testimonials, and detailed information about care levels that addressed the emotional concerns of families researching senior care.
Content Marketing Strategy
Our content team developed resources addressing common questions about assisted living, memory care, and the transition process to attract organic search traffic from families in research mode.
Paid Search Campaigns
We launched targeted Google Ads campaigns focusing on high-intent searches like “assisted living near me” and “memory care Evanston” with landing pages optimized for tour conversions.
Facebook Advertising
Our Facebook advertising targeted adult children of seniors in the North Shore area with messaging that addressed their concerns about finding quality care for their parents.
Results:
245% increase in tour requests within 9 months
Increased occupancy rate from 76% to 94%
Achieved $890 average cost per move-in from digital channels
Ranked page 1 for “assisted living Evanston” and related searches
