Real Estate Paid Search Case Study

Industry:  Real Estate Company

SEO Design Chicago created a targeted PPC campaign and ongoing optimization, leading to hundreds of form submissions and calls. This allowed the client to fully rent the high end apartment building they had been struggling to fill.

353%
increase in organic search results

189%

Increase in local Search Results

Web Page Templates214%

 Increase in new leads from online

Challenge:

A real estate company, with high end rentals, was looking to fill an entire new building in 3 months during the COVID-19 pandemic and ongoing public distress.

real estate paid search
real estate paid search advertising

Solution:

SEO

SEO is an all encompassing task that is unique to each client’s needs. We were able to better optimize this client’s website through targeted keyword implementation and link building. When it came to off page SEO tactics we were able to improve their Google listing through creating a robust Google My Business account.

Google Ads

Google Ads is one of the most popular forms of advertising online. With its wide reach and specified consumer targeting it is a great way to reach the right audiences with ease. We were able to target audiences who were in the right location and price range of this client’s property, maximizing interest and effect.

Google My Business

If you are a business who relies on their physical locations, Google My Business is a must for online marketing. Google My Business allows you to list your locations online, managing the information listed and seeing what people think of them. Especially if you have multiple locations this is a great way to manage them all from one centralized platform.

Conversion Rate Optimization

Conversion Rate Optimization (CRO) is the process of getting website viewers to convert into engaged customers via UX optimization. We were able to provide this client with an enhanced layout that improved customer engagement leading to an increase in more contact inquiries.

Results:

  • Ran a Google Ads Campaign that drew in new viewers and interest to their properties
  • Increased local SEO by better optimizing their website for highly searched local keywords and better detailing their properties online
  • Enhanced the client’s Google My Business account to help promote the property they were trying to rent
View more case studies
real estate paid search ads

Need help getting new interest on a property that isn’t selling? SEO Design Chicago can help!

Contact Us