Industry: Plumbing Services

SEO Design Chicago helped a Phoenix-area plumbing company dramatically increase their emergency service calls through strategic PPC management and conversion rate optimization. Our data-driven approach delivered a 4.2x return on ad spend.

4.2x
return on ad spend (ROAS)

289%

Increase in phone call conversions

Web Page Templates52%

Reduction in cost per acquisition

Challenge:

A 24/7 plumbing service in Phoenix was spending over $15,000 monthly on Google Ads but struggling to generate profitable leads. Their previous agency had broad targeting that wasted budget on irrelevant clicks. They needed a partner who could make their ad spend work harder.

marketing for plumbing

Solution:

PPC Campaign Restructure

We completely restructured their Google Ads campaigns with tight ad groups, negative keyword lists, and bid strategies optimized for phone calls rather than form fills.

Call Tracking Implementation

SEO Design Chicago implemented comprehensive call tracking and analytics to measure which keywords and ads drove actual booked jobs, not just phone calls.

Landing Page Optimization

We created dedicated landing pages for emergency services, drain cleaning, and water heater repair with prominent click-to-call buttons and trust signals.

Google Local Service Ads

We added Google Local Service Ads to their strategy, giving them the “Google Guaranteed” badge and capturing high-intent emergency searches.

Results:

  • 4.2x return on ad spend, up from 1.8x with previous agency
  • 289% increase in phone call conversions
  • 52% reduction in cost per acquisition
  • Expanded service hours coverage with 24/7 ad scheduling optimization
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Plumber SEO

Want better results from your plumbing company’s PPC campaigns? Contact SEO Design Chicago!