Photographer Marketing Case Study

Industry:  Photographer

A local Chicago photographer’s website was optimized for local search. We created additional content around the specific niches of photography that they worked in. Many of their photos did not have proper alternative text, which is very important for a photographer’s website.

315%
increase in local search results

155%

Increase in web traffic from Facebook advertising

Web Page Templates455%

 Rise in overall web traffic

Challenge:

A local Chicago photographer was looking for a way to get more traffic to their website. They had been doing traditional marketing for years and wanted to take a more digital approach.

photographer marketing professional
photographer marketing seo

Solution:

Website Updates

This client already had a website that they used to showcase their work and promote their business. When we did out initial evaluation of their site we noticed that their site wasn’t fully optimized for search results. One of the big website updates we provided were updated the alt text and tags for images, helping better promote their work.

Google My Business

By updating and maintaining a Google My Business listing we were able to provide this client with a better way to reach potential clients on Google. They can reach out to local audiences with ease.

Local Search

For a business, such as that of a photographer, local customers are their key demographic. Reaching this demographic is key to generating real interest and actual leads. We were able to help this client reach potential customers in their area of business through local SEO tactics and targeted advertising campaigns.

Facebook Advertising

Facebook advertising is a great way to reach new audiences. The Facebook Ad Manager system allows you to target your ad campaign towards a very specific demographic. This way you can assure your advertising efforts are reaching the right people. We were able to work with this client to figure out who they wanted to reach through their Facebook ad campaign and developed a plan in which to reach them.

Results:

  • Optimized the client’s website to improve search result capabilities
  • 88% increase in new client inquiries from online
  • Implemented a Facebook advertising campaign that promoted their business to potential customers in their area
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