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SEO Design Chicago helped a family-owned pest control company serving Chicago’s North Shore suburbs increase seasonal service calls and recurring customer contracts through targeted digital marketing strategies.
289% increase in service calls
178%
Growth in recurring service contracts
$34
Cost per qualified lead
Challenge:
A second-generation pest control company serving Chicago’s North Shore was losing market share to national franchises with larger advertising budgets. Their business was heavily seasonal, and they struggled to convert one-time emergency calls into recurring service contracts that provide stable year-round revenue.
Solution:
Google Local Service Ads
We set up Google Local Service Ads with the Google Guaranteed badge, providing instant credibility for homeowners dealing with urgent pest emergencies.
Seasonal PPC Campaigns
Our Google Ads team created targeted seasonal campaigns for spring ants, summer wasps, fall rodents, and winter mice to capture demand throughout the year.
Local SEO Strategy
We optimized their local SEO presence across 15 North Shore communities with location-specific landing pages and Google Business Profile optimization.
Email Marketing
Our email campaigns promoted seasonal pest prevention services to existing customers, converting one-time clients into recurring contract customers.
Results:
289% increase in service calls year-over-year
178% growth in recurring service contracts
Cost per qualified lead reduced to $34
Winter revenue increased 145% from rodent control campaigns
