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SEO Design Chicago helped a personal injury law firm in Chicago increase qualified case inquiries while reducing their cost per case through strategic PPC management and SEO optimization in the highly competitive legal market.
245% increase in qualified case inquiries
38%
Reduction in cost per signed case
$2.1M
In case value from digital leads
Challenge:
A mid-sized personal injury law firm in Chicago was spending heavily on Google Ads but facing skyrocketing costs per click and low-quality leads. Large national firms with massive budgets were dominating the market, and their cost per signed case had become unsustainable.
Solution:
PPC Campaign Optimization
We completely restructured their Google Ads campaigns with improved targeting, negative keywords, and landing pages optimized for conversion to reduce wasted spend.
Law Firm SEO
Our SEO strategy targeted long-tail keywords and specific case types to build organic traffic that converted at higher rates than paid.
Content Marketing
We developed case-type specific content addressing car accidents, slip and falls, and medical malpractice that attracted victims actively seeking legal help.
Conversion Rate Optimization
Our CRO team optimized their intake process with live chat, click-to-call, and streamlined consultation forms.
Results:
245% increase in qualified case inquiries
38% reduction in cost per signed case
$2.1 million in case value from digital leads in first year
