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SEO Design Chicago partnered with a Chicago med spa to create an integrated digital marketing strategy that attracted high-value clients seeking premium aesthetic treatments. Our approach combined SEO, social media marketing, and targeted advertising to drive bookings for services like Botox, fillers, and laser treatments.
423% increase in consultation bookings
$127
Average cost per qualified lead
267%
Increase in Instagram followers
Challenge:
A luxury med spa in Chicago’s Gold Coast neighborhood struggled to stand out in a saturated market. Despite offering cutting-edge treatments and experienced practitioners, they weren’t attracting enough new clients. Their digital presence didn’t reflect the premium experience they offered.
Solution:
Website Redesign
We created a stunning new website with professional photography, treatment descriptions, before/after galleries, and easy online booking that reflected the spa’s luxury positioning.
Instagram Marketing
Our team developed an Instagram strategy featuring treatment videos, client testimonials, and educational content that showcased results and built trust with potential clients.
Facebook Ads
We launched targeted Facebook advertising campaigns reaching affluent women in Chicago interested in aesthetics, skincare, and self-care.
SEO for Aesthetics
Our aesthetics SEO experts optimized the website for high-value treatment keywords like “Botox Chicago” and “lip fillers Gold Coast.”
Results:
423% increase in consultation bookings within 6 months
Reduced cost per qualified lead to $127 (industry average $200+)
267% increase in Instagram followers with high engagement rates
Ranked page 1 for 15+ high-value aesthetic treatment keywords
