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SEO Design Chicago helped a martial arts studio in Chicago’s Western suburbs increase student enrollment through targeted digital marketing that reached families seeking martial arts training for their children and adults looking for self-defense and fitness programs.
312% increase in trial class sign-ups
189%
Increase in new student enrollments
$42
Cost per new student acquired
Challenge:
A family-owned martial arts studio in Oak Park had been in business for 20 years but was losing students to newer fitness concepts and competing dojos. Their reliance on word-of-mouth wasn’t generating enough new students to replace natural attrition, and their online presence was nearly invisible.
Solution:
Local SEO Strategy
Our local SEO team optimized their presence for searches like “martial arts near me” and “kids karate Oak Park” to capture families actively looking for programs.
Website Redesign
We built a new studio website featuring class schedules, instructor bios, program information, and easy online trial class registration.
Facebook Advertising
Our Facebook ad campaigns targeted parents in the area with children ages 5-14, promoting free trial classes and anti-bullying programs.
Video Marketing
We created promotional videos showcasing student progress, belt ceremonies, and testimonials that built trust and excitement about their programs.
Results:
312% increase in trial class sign-ups within 6 months
