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SEO Design Chicago helped a landscaping and lawn care company in the Chicago suburbs dominate local search and generate year-round leads through seasonal marketing campaigns and local SEO optimization.
345% increase in quote requests
#1
Google Maps ranking in 12 target suburbs
234%
Increase in recurring maintenance contracts
Challenge:
A full-service landscaping company in Naperville was dependent on seasonal demand and word-of-mouth referrals. They wanted to expand their service area, generate more recurring maintenance contracts, and reduce the feast-or-famine revenue cycles that came with seasonal work.
Solution:
Multi-Location Local SEO
We implemented a multi-location SEO strategy targeting 12 suburban communities with optimized Google Business Profiles and location-specific landing pages.
Seasonal Campaign Strategy
Our team developed Google Ads campaigns that shifted focus throughout the year—spring cleanup, summer lawn care, fall leaf removal, and winter snow removal.
Website Redesign
We built a new website with an instant quote calculator, project galleries organized by service type, and easy online scheduling for recurring maintenance.
Content Marketing
Our blog content addressed seasonal lawn care questions, landscaping ideas, and maintenance tips that attracted homeowners throughout the year.
Results:
345% increase in quote requests year over year
Achieved #1 Google Maps ranking in 12 target suburbs
