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SEO Design Chicago partnered with a Dallas-area HVAC company to transform their digital presence and generate consistent leads year-round. Through targeted PPC campaigns and local SEO optimization, we helped them dominate their service area and increase emergency service calls significantly.
312% increase in qualified leads
47%
Reduction in cost per lead
189%
Increase in emergency service calls
Challenge:
A family-owned HVAC company in the Dallas-Fort Worth metroplex was spending heavily on traditional advertising with diminishing returns. Their digital marketing efforts were scattered, and they struggled to compete with national franchises during peak seasons. They needed a strategy to generate consistent leads year-round.
Solution:
Google Ads Management
We launched targeted Google Ads campaigns focusing on high-intent keywords like “AC repair near me” and “emergency HVAC service.” Our team implemented call tracking and conversion optimization to maximize ROI.
Google Local Service Ads
SEO Design Chicago set up and optimized Google Local Service Ads to capture customers seeking verified, trusted HVAC contractors. This pay-per-lead model delivered exceptional results for emergency services.
Local SEO Strategy
Our local SEO experts optimized their presence across 15 cities in the DFW metroplex, creating geo-targeted landing pages and building local citations to improve visibility in each service area.
Website Conversion Optimization
We redesigned their website with prominent call-to-action buttons, click-to-call functionality, and an online scheduling system to convert visitors into customers.
Results:
312% increase in qualified leads within the first year
47% reduction in cost per lead through optimized ad campaigns
189% increase in emergency service calls during off-peak months
Expanded service area coverage from 8 cities to 15 cities
