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SEO Design Chicago helped a home inspection company in Indianapolis build strong relationships with real estate agents and generate direct-to-consumer leads through targeted digital marketing strategies.
278% increase in inspection bookings
45
New real estate agent referral partners
$52
Cost per booked inspection
Challenge:
A certified home inspector in Indianapolis was overly dependent on a few real estate agent relationships for referrals. When market conditions changed and those agents slowed down, his business suffered. He needed to diversify his lead sources and build a broader referral network.
Solution:
Website Redesign
We built a new home inspection website with online booking, sample reports, service area information, and dedicated sections for both homebuyers and real estate professionals.
Local SEO Campaign
Our local SEO strategy targeted searches like “home inspector Indianapolis” and “home inspection near me” to capture homebuyers directly.
LinkedIn Marketing
We developed a LinkedIn strategy to connect with real estate agents and build professional relationships that generated ongoing referrals.
Google Ads
Our Google Ads campaigns targeted homebuyers actively searching for inspection services with campaigns timed around peak home-buying seasons.
Results:
278% increase in inspection bookings within 10 months
Built relationships with 45 new real estate agent referral partners
Achieved $52 cost per booked inspection from digital channels
60% of bookings now come from direct consumer marketing
