Higher Education Marketing SEO Case Study

Industry:  Education

SEO Design Chicago Provided ongoing SEO consulting and SEO optimization for an internal writing team at an educational organization.

294%
increase in organic search results

142%

Increase in new leads from Website

Web Page Templates185%

 Increase in local search results

Challenge:

A national education organization, working in bar exam prep, needed assistance with an ongoing search optimization project. The website also suffered from many past penalties from blackhat SEO activities provided from a previous firm.

education training digital marketing
education training website

Solution:

SEO

There are many things that go into improving SEO. When it came to helping this client we were able to fix previous issues that were limiting their success while providing new strategies for how best to move forward.

Consulting

This client was looking for a more effective way to optimize their website. After finding that their current strategy wasn’t working they needed consulting on how to best to improve their efforts. We provided them with a new digital marketing strategy that implemented on and off page SEO tactics.

Local SEO

This client found that most of their interest came from those in the vicinity of their school; because of this we decided to focus efforts on building a local SEO strategy. We focused our search for keywords most searched by this local demographic to emphasis throughout the website.

Google My Business

Google My Business is a great way to promote your business through Google, especially through Google Maps. By listing your business through Google My Business you can better emphasize your business in searches, providing potential customers and search engines with more information about your organization.

Results:

  • Provided on going SEO and digital marketing consulting to the client to help inform online operations
  • Reworked and redesigned multiple pages that weren’t fully optimized for search results
  • Promoted the client’s business to online audiences that were most likely to need their bar exam services
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