Hair Salon Ecommerce Web Design Case Study

Industry:  Hair Salon

SEO Design Chicago flawlessly migrated the client’s website onto a Shopify platform. We cataloged and updated the inventory with hundreds of products that become available for online purchase. We also optimized the location for local search so that the salon could be found be people looking for local businesses in the area.

187%Increase in Online Sales

145%

increase in Customer Phone Calls From Google Maps

Web Page Templates248%

Increase in organic web traffic 

Challenge:

A local hair salon needed a new website with an ecommerce functionality added. The business wanted to sell their products via their site, but was not able to with their current platform.

Hair Salon Shopify Web Design Advertising
hair salon shopify web design solutions

Solution:

Shopify Web Design

We created a Shopify ecommerce website that allowed this client to sell their products online with ease. By establishing a robust  online marketplace for their products we were able to expand their sales and increase their web traffic. Creating detailed pages for each product, we were able to draw more attention to their website.

Local Search

A business, such as a salon, relies on local customers. When marketing online we want to make sure you are targeting the right audiences to get the most out of your efforts. By incorporating local search terms and providing specialized content we focused interest in local audiences.

Google My Business

Google My Business is a great way to increase local search traffic. By listing your business on Google Maps you can provide potential customers, and Google’s search algorithm, with information about your business. Providing more call to actions can drive consumer interest and allow you to see where those potential customers are coming from.

Content Marketing

Businesses have a lot to talk about when it comes to their operations and industry as a whole. Creating content from these topics is one thing but getting people to view them is another. Content marketing promotes business information to the public, informing customers while driving web traffic.

Results:

  • 100% operational Shopify web store that is easy for client to update on their own
  • Detailed Google Maps listing that provides potential customers with access to client details; such as operational hours, website, and phone number
  • 226% increase in search results for relevant ranking key terms
View more case studies

To learn more about similar ecommerce website design projects and third party integrations, contact SEO Design Chicago today!

Contact US