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SEO Design Chicago helped a family-owned funeral home in Chicago’s South Side increase at-need and pre-planning inquiries through compassionate digital marketing that honored their legacy of service while reaching families in their time of need.
189% increase in pre-planning inquiries
#1
Google Maps ranking for funeral services in target area
145%
Increase in website visitors
Challenge:
A third-generation funeral home in Chicago had served families for over 75 years but was losing market share to corporate funeral chains with larger marketing budgets. Their website was outdated and they had minimal online presence, making it difficult for grieving families to find them during their time of need.
Solution:
Compassionate Website Redesign
We created a new funeral home website with a warm, professional design featuring service information, obituary hosting, pre-planning resources, and grief support content.
Local SEO Strategy
Our local SEO team optimized their Google Business Profile and local citations to ensure families could find them when searching for funeral services in their community.
Content Marketing
We developed compassionate content addressing pre-planning questions, grief resources, and service options that provided value to families while improving search visibility.
Reputation Management
Our reputation management program helped them gather testimonials from families they had served, building trust with prospective clients.
Results:
189% increase in pre-planning inquiries
Achieved #1 Google Maps ranking for funeral services in their community
145% increase in website visitors
At-need calls increased by 67% from online sources
