Decking Company SEO Case Study

Industry:  Decking Company

SEO Design Chicago created multiple geotargeted campaigns through Google Ads, Bing Ads and Facebook Ads to target homeowners during the prime deck season.

377%
increase in organic search results

248%

Increase in new leads from online

Web Page Templates315%

 Increase in web traffic from digital advertising

Challenge:

Multiple competitors in a competitive category made former PPC attempts costly and ineffective. This client needed an effective way to advertise online to reach new customers.

decking-company-seo-advertising
decking company seo

Solution:

Google Ads

Google Ads is one of the biggest platforms to advertise online. We provided this client with a Google Ads campaign that was tailored to potential customers during prime deck season.

On Page SEO

On Page SEO is one of the most direct ways to better optimize your website. On Page SEO refers to all SEO effort done on your own website. This includes content creation, keyword research, and source code tagging. We were able to increase this client’s on page SEO, leading to an increase in search ranking.

Search Engine Optimization

SEO is an all encompassing task that is unique to each client’s needs. For this client we were able to improve their SEO ranking through digital advertising and on page SEO efforts.

Google Analytics

If you are looking to better understand your website user’s habits and demographics there is no better place to start than Google Analytics. By establishing Google Analytics reporting for this client we were able to provide them with information that can better inform their digital marketing effort in the future.

Results:

  • Conducted a digital marketing campaign across Google, Bing, and Facebook
  • Established Google Analytics reporting in order to inform future digital marketing efforts
  • Increased leads online with a 30% decrease in advertising spending
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