A Case Study of CPG E-Commerce Web Design

Industry:  Confections

SEO Design Chicago redesigned an older poorly functioning website. We added e-commerce integration and dramatically improved the User Experience. We addressed all of the on-page SEO to optimize the site as well.

254%Increase in Online sales


increase in website traffic from Google Ads

Web Page Templates220%

Increase in organic web traffic 


A national entertainment and retail brand needed to redesign a dated website and integrate ecommerce functionality into their website.

cpg ecommerce web design seo
cpg ecommerce web design advertising


CPG Website Design

We know that consumer packaged goods companies have different needs when it comes to ecommerce and their websites as a whole. We created an ecommerce  website that was dynamic and scalable. The site needed to constantly be filling orders. We also made the site easy to update so that the client was able to add new products and remove products as needed.

Google Advertising

Google paid search ads can be a great way to advertise online. Targeting a demographic down to a specific group is made easy and the amount of money is easily capped. We used these benefits of Google paid search to target new customers for the CPG client.

Conversion Rate Optimization

Conversion Rate Optimization (CRO) is essential to any business looking to improve sales and customer interaction. Converting website visits into actual sales is no small task. By implementing adjustments to the design, layout, and navigation of their website we can directed customers to the products they want.


  • Implemented a robust ecommerce system that drastically improved the user experience
  • Provided a new website that is contemporary and easy for the client to operate, so they can update information as needed
  • 128% conversion rate increase in new website visitors
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cpg ecommerce web design results

To learn more about ecommerce, website design, and web traffic analytics contact SEO Design Chicago today!

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